Grandiosa
How Grandiosa tapped into what drives attention on the platform. with a new brand song
A pizza song that gets the entire country to sing along?
The Norwegian frozen-food brand Grandiosa pulled it off and made history in the baking. Using a mix of TopView, TopFeed, In-Feed, and Spark ads, they served catchy videos in true Grandiosa style.
The content tapped into trending TikTok themes and added a UGC competition as the perfect topping. In just four days, the brand hit #2 in trending hashtags and #3 in popular songs on TikTok Norway. Reaching 1.4 million people, over 1,500 user-generated videos rolled in, stacking up an extra 1 million impressions. Now that's how you take a slice of the charts.
Watch the full success story below!
Ready to get started?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
