Augie

The objective

Effectively saving advertisers time by enabling quick video creation

Augie is a U.S.-based video creation and editing platform that makes video production accessible to users of all skill levels, helping them to create videos effortlessly. The platform is designed for users to produce social video content at scale without any requisite training. Augie's integration into TikTok's ecosystem was strategic; they believed it would significantly enhance the visibility of their products.

By becoming a part of this vibrant ecosystem, Augie aimed to make its video creation and editing tools more accessible to a broader audience, thereby facilitating easier and more creative video production for users worldwide.

The solution

Integrating Augie into the TikTok App Center

Augie’s integration into the TikTok App Center offers advertisers a powerful video creation and editing tool suite, making it easier than ever to produce engaging content. Augie simplifies the video production process with user-friendly and intuitive features, enabling anyone to create professional-quality videos regardless of their experience level.

Key features include automatic first draft and content generation, AI-powered voice options by ElevenLabs, and seamless integration with Dropbox for easy asset access. Augie also provides access to licensed clips, songs, and fonts, with Premium users benefiting from Getty Images’ vast library of commercially licensed content.

This ensures that users maintain a consistent brand presence by easily incorporating logos, colors, and fonts into their videos. Additionally, their solution offers advanced video effects, transitions, and closed captioning options to elevate the quality of the content further.

With control over shot and text timing, users can create polished, impactful videos that stand out. By integrating these robust features into the TikTok App Center, Augie empowers advertisers to produce high-quality video content efficiently, driving engagement and achieving their marketing goals.

The results

Streamlining success for advertisers

Augie participated in the soft launch of the TikTok App Center, offering a highly efficient creative solution that helped advertisers streamline their video marketing efforts. During its early involvement with the TikTok App Center, Augie accounted for approximately 70% of all app installations, demonstrating substantial interest and demand from advertisers.

The user-friendly nature of Augie's tools enabled users to quickly produce high-quality videos, saving an average of 22 minutes per video creation. When evaluating the performance across identical channels, videos enhanced by Augie received one-third more views compared to their unedited counterparts. The advertiser TickTalk stated that they achieved a 50% enhancement in efficiency and an eightfold increase in brand awareness through the utilization of the app.

This considerable increase emphasizes the efficacy of Augie's tools in enhancing content engagement.

*Results from the soft launch of TikTok’s App Center