Ollie

Founded in 2021, Ollie was created to rethink skincare and highlight the importance of daily sun protection. A digital-native Brazilian brand, 100% vegan and cruelty-free, Ollie offers innovative, multifunctional products that make skincare effortless and enjoyable. With Ollie, sun care is more than a routine: it’s a fun, positive, and empowering way to protect your skin while looking and feeling your best.

🎯 Objective

Ollie aimed to expand awareness and drive conversions during its entry into the Mexican market, aligning its first campaign with the arrival of TikTok Shop. The brand sought to:

• Build brand recognition among new audiences in Mexico and the U.S.

• Drive sales through TikTok Shop while growing its local community.

• Educate consumers about the importance of daily sunscreen use in a fun, relatable way.

🚀 Solution

Ollie adopted an early-adoption strategy, joining TikTok Shop as soon as it launched in Mexico. This allowed the brand to ride a wave of high enthusiasm and low competition, positioning itself as an innovator in the skincare space. To amplify visibility, Ollie launched a GMV Campaign supported by TikTok Ads focused on both sales and account growth. The creative strategy combined:

• Affiliate Marketing: Targeted and open campaigns managed through the TikTok Shop affiliate platform.

• Content Collaboration: Partnerships with creators such as Kunno, Baldo Garzam, Priscilla Styles, and Fernanda Elizondo, who promoted authentic and trend-driven content.

• UGC and Influencer Videos: Highlighting product texture, real results, and before-and-after transformations.

• In-House Content: Educational videos on the importance of daily SPF use, integrated with trending sounds and formats.

This mix positioned Ollie’s content at the intersection of education and entertainment, reinforcing its mission of making self-care accessible and exciting.

📈 Results

Although TikTok Shop was not Ollie’s main sales channel in Mexico, it became a key visibility driver and brand discovery platform. Highlights include:

• Viral videos that boosted visibility among key Mexican retailers.

• Increased brand awareness and follower growth during the campaign period.

• Enhanced creator engagement and high participation rates in affiliate campaigns.

• Indirect sales uplift across Ollie’s own e-commerce channel.

TikTok Shop also contributed to valuable market learnings about creator marketing, social commerce behavior, and community-driven growth.

💡 Learnings

• Early adoption pays off: Being among the first skincare brands on TikTok Shop helped Ollie gain organic visibility and attract top creators.

• Creator authenticity drives trust: Real testimonials and organic content outperformed traditional ads.

• Education + Entertainment = Engagement: Blending skincare tips with humor and trends resonated with a diverse audience.

Source: Internal client data