Diep Lam Anh
Diệp Lâm Anh's "Million Mission" campaign achieves 20x return on ad spend (ROAS) to gross 1.4 million in GMV in effective full funnel strategy
The Objective
As an affiliate content creator and celebrity partnering with multiple brands in Vietnam, Diệp Lâm Anh assists brands in identifying their target demographic and enhancing product sales on TikTok. This entails leveraging innovative LIVE content, actively engaging with audiences and implementing thorough full-funnel advertising approaches.
The Solution and Results
Through the implementation of a comprehensive Shop Ads campaign and the utilisation of a full-funnel advertising strategy, Diệp Lâm Anh effectively guided users towards making purchases in their livestream.
They utilised "Community Interaction" tactics before the campaign to engage potential clients, not only remarketing to them for improved return on ad spend (ROAS) but also leveraging LIVE reminder notifications supported by TikTok.
By applying Lowest Cost Bidding, she successfully reached more than 5 million users during the campaign and grossed over 1.4 million in GMV.
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