Envie Shoes

The Objective 

Envie Shoes is a Greek fashion brand that has produced stylish women’s footwear since 1972. In the highly competitive clothing market, Envie Shoes not only wanted to stand out in the crowd – they wanted to boost traffic and sales, too. Working closely with Relevance Digital Agency since 2017, Envie dynamically entered TikTok, in a bid to win over a new female audience with an awareness summer campaign that favoured quality site visits and potential conversions.

The Solution

Envie Shoes hit the feeds with one of TikTok’s most engaging ad formats – Spark Ads. This platform boosts organic videos directly from a brand or creator’s profile. Users can follow the brand or creator directly by tapping the “+” button, or they can swipe left to view their profile. As a result, brands experience deeper levels of organic engagement whilst retaining the ability to remain highly targeted. 

With the aim of a full funnel approach in order to maximise results, the most engaging content was then utilised in a conversion campaign that targeted warm audiences such as site visitors, video viewers, and cart abandoners. Further leveraging Collection Ads, products were showcased that related to the video of the creator, along with a coupon addressed only to TikTok users. The video with the coupon was first uploaded in the creator's profile, and then used as a paid promotion through Envie's account. 

The Results

Joining forces with Relevance Digital Agency, an award-winning performance agency with expertise on TikTok, the overall paid strategy yielded results that exceeded all expectations. Relevance managed to significantly surpass the initial sales target set by the client, while achieving 10% higher ROI and a 95% decrease in cost per acquisition (data examined for July-August compared to May-June).