Fazer Denmark
Driving brand awareness for the Dumle lollipop comeback across a brand new audience in Denmark
The Objective
Fazer is one of the largest food companies in the Nordics, exporting its delicious bakery, confectionery, non-dairy and plant-based food products to more than 40 countries across the world. When the brand decided to relaunch one of its most loved sweets in Denmark – the Dumle lollipop – it came to TikTok, together with Publicis Denmark, for an engaging campaign that would capture the attention of a whole new audience across the country.
The Solution
Fazer chose to launch two popular TikTok ad solutions when promoting their re-released lollipop – a Top Feed Ad and an In-Feed Ad. Both run with a reach objective, the ads successfully built hype around the sweet, enticing people with a mysterious “it’s coming back” video, closely followed by the launch video.
The Results
The Fazer Dumle campaign in Denmark yielded some incredible results, delivering an impressive 3.94 million impressions and engagement rate of 2.3% – both way above benchmarks for the country. View through rates for both the ads were also very strong, surpassing 12% and 5% for 6 seconds respectively.
We teased the comeback on TikTok in January with a focus on reach. We experienced a very high engagement both in terms of likes and comments. It will, for sure, not be the last time that we use TikTok!
