Just Ingredients
Just Ingredients supercharges revenue with GMV Max + Focused View
The objective
Driving Growth Through Full-Funnel Strategy
Just Ingredients creates whole-food, nutrient-rich products designed to support health and wellness. Their goal was to leverage a broader campaign to move potential buyers from awareness to consideration, and from consideration all the way to purchase.
The solution
Connecting each stage of the journey to drive measurable results
They executed a full-funnel advertising strategy by layering a 6-second Video View campaign into their evergreen GMV Max strategy. By blending Spark Ads with in-house content, they struck the ideal balance between creator-driven storytelling and brand-focused messaging to drive conversions. The results were impressive: over 7 million impressions, a 283% increase in orders, and a 243% lift in GMV. This full-funnel approach proved to be a powerful engine for both visibility and revenue growth.
The results
Delivering scale and impact from awareness to conversion
Just Ingredients unlocked new growth on TikTok Shop which drove consistent month-over-month GMV gains. Pairing 6 second Video Views with affiliate creatives amplified reach and conversions, helping their campaigns capture more attention, lower costs, and scale results. This winning combination proved that a full funnel approach fuels both visibility and revenue growth.
Tips & takeaways (short, reader-focused)
Use full-funnel campaigns to move shoppers from discovery to purchase with both awareness and conversion formats.
Blend Spark Ads with in-house creative to balance authenticity with clear product messaging.
Keep an always-on strategy so momentum steadily compounds across awareness, consideration, and conversion.
TikTok has quickly become one of our top-performing ad platforms. The launch of GMV Max had an immediate impact on our TikTok Shop from day one, and we’re now focused on scaling spend to maximize performance and reach.