Pandas
Maximising lead generation and reducing acquisition costs for Pandas
The Objective
Smartphone trade-in brand Pandas wanted to generate leads by driving traffic to their website and encouraging visitors to request a quote for selling their smartphone device. They wanted to minimise cost per acquisition as much as possible, so came to TikTok for a content-led campaign.
The Solution
Pandas developed simple and fun creatives that prominently featured the brand’s unique trade-in kiosks. They then set up the videos as In-Feed Ads and Spark Ads using TikTok Ads Manager. The brand was able to reach a very low cost-per-acquisition and to start scaling budgets by rotating the ad creatives every two weeks.
Their paid efforts were greatly supported by organic posting, which they used to test content ideas and send many videos viral.
The Results
The campaign achieved strong results, with cost-per-acquisitions that were between 0.16€ and 0.80€. This was a 30% reduction compared to other platforms.
The brand also found that they received more organic views of their content by leveraging the distribution power of TikTok and creating videos that gained virality.
We've always looked for ways to reach new audiences and connect with people through our content. We are very proud of our relationship with the TikTok platform and our brand's growth potential in it. As a technology startup, optimising our performance in terms of lead generation and acquisition has been key. Leveraging TikTok's distribution power we were able to reach, connect and convert more audiences at lower costs.”
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