Prestalo

The Objective

Prestalo is a loans marketplace giving potential borrowers the power to compare banks in a flash. It came to TikTok to test, learn and discover its next big marketing channel, so it could deliver a higher volume of qualified leads whilst keeping its cost-per-acquisition low.

The Solution

Prestalo used TikTok Ads Manager to run In-Feed Ads at scale. It started by launching test campaigns with different audiences to gather data for optimisation further down the line. TikTok’s Campaign Budget Optimisation found the lowest cost with bidding to make sure the budget was spent efficiently. Then came solution testing, in collaboration with TikTok’s internal team, using interactive add-ons to enhance the ads. 

Prestalo tested Display Cards, overlaid on top of the videos to highlight the call-to-action, to increase CTR and CVR. It used advanced matching to improve data collection and refine attribution. And it also used both targeting expansion, to reach new audiences automatically as the campaign progressed, and Spark Ads – boosted organic videos from either a brand or Creator’s feed that generate deep, authentic engagement. Finally, by partnering with TikTok’s Creative Exchange Programme (TTCX), Prestalo was able to refine its creative routes, tackling financial topics differently and standing out in the feeds.

The Results

The campaign certainly hit its target. Over a three month period, whilst also becoming a mainstay in the marketing mix, TikTok as a channel delivered over 17,000 new, qualified leads. To top it off, the cost-per-acquisition on TikTok was reduced by a whopping 25%, when compared against other channels.