Riviera Profumi x Performance Boutique

The objective

Making luxury accessible: Bringing a new audience into the world of signature perfumery

Riviera Profumi's eCommerce site was launched in 2021 with the aim of bringing the world of Artistic and Niche Perfumery online. Created by Dalila Staccoli and Leone Fadelli.

@rivieraprofumi have an active presence on TikTok, mostly using their content to inform their audience about the perfume industry, blending luxury and authenticity together.

The brand started advertising on TikTok in 2023 and since have engaged the platform as a key part of their marketing strategy. This campaign is a follow-on campaign for the brand. Working with their agency, Performance Boutique (who manage Riviera Profumi's eCom and digital infrastructure), the brand launched this campaign with the intention of boosting conversions (sales) with the KPI of keeping CPA under €7.

The solution

Streamlining cost-efficiency with innovative AI advertising tools

Focusing on increasing conversions with maximum cost-efficiency, this campaign leveraged one of TikTok's most effective automated advertising tools to target the most relevant audiences with content designed to convert.

Using broad audience targeting (Italy, all genders), Riviera Profumi drove campaign results with Smart+, TikTok's breakthrough automation tool which optimises campaign delivery and reduces management time on campaigns – allowing advertisers to focus on content. The campaign was delivered through a mix of uploaded In-Feed Ads and Spark Ad placements.

Whilst this campaign didn't use a split-testing strategy, the campaign performance was studied alongside their previous manual campaigns to test the effectiveness of the Smart+ strategy.

Seeking to engage and convert their TikTok audience, the content strategy was designed to be a mix informative and fun communication, whilst leading with the product.

To expand the content reach to relevant audience, Riviera Profumi also worked alongside popular creators: Alex Perfumes and Sssinister.

The results

Over-exceeding targets with refined campaign delivery

Riviera Profumi and Performance Boutique launched this campaign with clear goals: to increase conversions and lower CPA. Leveraging TikTok's ad slutions, the brand was able to over-exceed these goals and launch a campaign which contributed to greater business growth and awareness.

The campaign used a Smart+ optimised targeting strategy which led to a 50% decrease in CPA (from €8 to €4) compared to their previous manual campaigns. In addition to this, the campaign also achieved +100% CVR using Smart+ (from 0.02% to 0.04%) and a 70% decrease in CPC (form €0.58 to €0.19).

TikTok ad solutions helped the business scale and sell more during their peak summer season, by expanding the brands reach to wider interested audiences.

Beyond their key metrics, this campaign brought new users onto their website contributing to the brand's overall growth and awareness, allowing the brand to scale further than they imagined.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.