Short Commerce​

Adapting to the changing world of digital marketing​

​

Founded in December 2022 by Lars and Timo, after working in the advertising space for several years, Short Commerce was built to adapt to a key shift in the approaches required to achieve success through digital advertising. ​

​

Content is becoming increasingly important, but brands often don’t have the knowledge or resources to understand why certain ads do/don’t work. Short Commerce wanted to become a trustworthy partner for their clients by ensuring they had excellent knowledge about advertising and content marketing.​

​

From the beginning, Short Commerce quickly established trust and reputation through generating outstanding results. They partnered with Dutch brands such as New York Pizza, international clients like Henkel (Schwarzkopf Professional) and e-commerce brands like Sophia Mae. ​

Because of this, the agency created video concepts for their clients to provide them with well-informed ideas and creative inspiration. Combining this high-quality creative content with an optimized TikTok strategy begun to rapidly increase Return on Ad Spend (ROAS) for their clients. ​

Collaborating directly with TikTok to become masters of the platform ​

Short Commerce regularly work closely with their TikTok for Business account managers to ensure optimal campaign setup and stay informed on TikTok's latest advertising features. With their relationship with TikTok, the agency monitor and review ad performance, taking a data-driven approach, as they test new ideas. By staying open-minded and trusting the TikTok advertising solutions and the platform's discovery engine, the agency have achieved impressive results across multiple accounts.​

​

Through extensive testing of campaign setups, one key learning stood out: success came from creative diversification and rapidly scaling winning ads.

​

Smart+ campaigns have been particularly effective. After testing a variety of concepts, the team identified what works best for the algorithm. Interactive ad formats also proved powerful, driving strong conversions and highlighting TikTok’s unique ability to deliver massive performance uplift when executed well.​

Since adopting TikTok, Short Commerce has seen rapid growth...​

In just 2.5 years, revenue has increased fivefold, the team has expanded to 10 people, and the agency now manages around 30 accounts.​

​

By combining expertise in both advertising and content creation, Short Commerce has become a trusted partner for clients. The agency shares valuable insights about what type of content resonates on TikTok, helping clients not only create effective ads but also grow their revenue—sometimes by as much as 400%.​

The results speak for themselves. In some campaigns, ROAS improved by 105% compared to the all-time average. Cost per add-to-cart dropped by 110%, and CTR increased by 10%, bringing in significantly higher-quality traffic. ​

​

The agency have found TikTok to be the "ultimate platform for brands to connect with their audiences". By encouraging creativity and authentic engagement, theyhave been able to help their clients to build stronger connections with theircustomers. ​