Techouse Inc.

The Objective

Jobhouse Factory, a service offered by Techouse Inc, is a one-stop job site for blue-collar workers in the manufacturing industry. As the world gets increasingly digitalized, the manufacturing industry faces labor shortage. Jobhouse Factory is a platform where manufacturing companies and job seekers come together. The platform features various job vacancy postings and provides information about working standards and frequently asked questions (FAQ), which can be helpful for job seekers before they submit a job application. 

As they seek to target users from specific industries, Jobhouse Factory needed a solution that can not only help them reach new people, including younger generations, and drive more job applications on their website. With TikTok’s growing user base and popularity amongst younger audiences, Jobhouse Factory considered TikTok to be a viable advertising platform to drive more conversions and job applications on their website.

The Solution

Jobhouse Factory increased brand visibility through In-Feed Ads, enabling them to connect with users through 60-second ads strategically placed between videos in the ‘For You’ feed. Users were also able to react to, comment on, and share these ads as they typically would for any other post.

These ads were well-received as they created a more pleasant viewing experience for users by seamlessly and subtly coming up during their feed browsing, without disrupting their viewing experience.

To ensure better conversion rates, Jobhouse Factory leveraged Custom Audience and Lookalike Audience, targeting audiences aged between 18 and 44 who have visited their website in the last 30 days. Such retargeting strategies allow advertisers to reach users with a higher likelihood of completing an action (i.e., submitting a job application) on their website, reducing overall cost per click and acquisition.

The Result

Through their strategic audience targeting in the month-long campaign, Jobhouse Factory achieved over 368K impressions, more than 1.5K clicks, and an impressive 18.8% conversion rate (CVR) of factory job applications. Compared to their campaigns on other advertising platforms, their campaign on TikTok achieved a much higher CVR, attracting more page views and conversions at a lower cost, leading to many business results.