Unicorn Cosmetics

Boosting TikTok Shop sales with Video Shopping Ads

17 %

Reduction in CPA

4 %

Increase in ROAS

18 %

Increase in CVR

The Objective

Unicorn Cosmetics is the home of the Original Unicorn Brushes™, must-have luxury lashes, tools and accessories. The brand launched its TikTok Shop in November 2021, and then strategically sought to grow its presence through innovative paid campaigns. Looking to increase conversions whilst ensuring a low CPA, Unicorn Cosmetics tested one of our newest lower funnel solutions built for eCommerce advertisers, Video Shopping Ads (VSA).

The Solution

Video Shopping Ads (VSA) help advertisers run effective marketing campaigns and drive sales through their TikTok Shop by leveraging short form video creatives and interactive elements such as product cards or product anchor links.

Unicorn Cosmetics seamlessly linked the Video Shopping Ads to their TikTok Shop, allowing users to complete purchases without ever leaving the app.

The brand created multiple creative variations for the Video Shopping Ads. Each video utilised native features such as text overlay, voice overs and direct-to-camera shots, as well as clear messaging, which helped drive relevancy with the targeted user.

The Results

Unicorn Cosmetics’ VSA campaigns were a huge success for the brand and its TikTok Shop offers. The use of this ad solution saw the cost-per action drop by 17%, the ROAS increase by 4% and the conversion rate increase by 18%.

quote marks - razzmatazz We implemented TikTok ads towards our TikTok Shop with great success and a very competitive cost per purchase. We look forward to scaling up our ads further. It's a great tool for brand awareness and platform growth.

Mel Blue, CEO at Unicorn Cosmetics

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:

To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
New registered advertisers are eligible for the offer if they fulfill the following criteria:

The registered advertisers have a self-serve SMB account
The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
Only one new advertising account under one new TikTok For Business account is eligible for this offer.
Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.

Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
You can avail onboarding support after you setup your payment profile and get your account approved.
This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.

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