Zain Iraq
Zain Iraq Hits a New High on TikTok: 2 Million Followers!
The Objective
Thanks to an always-on presence on TikTok, Zain Iraq has secured the top spot for the highest number of followers in Iraq’s telecom industry.By leveraging ad solutions that allow the brand to drive followers and placing ads in premium placements, Zain Iraq achieved an impressive milestone of 2 million followers. This expansion enables them to grow their community and foster strong engagement.Zain Iraq also maintains a robust organic presence on TikTok, with new videos added to the account weekly, further supporting engagement. The brand also leveraged the creative tools offered by TikTok, which have proven effective for them in enhancing the creative output and visual storytelling capabilities.
The Solution
Implemented an Always on approach focused on promoting spark ads under the community interaction objective. This objective enabled the promotion of content to users who are most likely to follow the account at an efficient cost per follow.Spark ads allowed Zain to drive strong engagements and followers to the account. Those ads focused on crafting storytelling content that not only captures the audience’s attention but also resonates deeply with them, fostering emotional connections.
The Results
Zain Iraq hits 2M followers on TikTok and delivered results that exceeded benchmarks:
+780K new followers in 2024
+32% VTR vs benchmark
-32% CPF vs benchmark
By utilizing TikTok’s creative capabilities, Ad solutions, and always-on presence, we’ve opened new avenues for connecting with our audience, bringing the community closer than ever before. For Zain Iraq, it’s more than just social media engagement; it’s about building a space where creativity and genuine interaction thrive. This platform has enabled us to share our story in exciting and interactive ways, underscoring our dedication to customer-centered growth. We're excited to deepen these connections as we move forward, providing even greater value and insight to our followers.
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