Zong
Successful TikTok App Install Campaign Achieves 63% Lower CPA for Zong
The objective
Zong aimed to exponentially increase app downloads
In 2024, Zong embarked on an ambitious mission to revolutionize its mobile app experience, setting a bold strategic goal to exponentially increase app downloads. The app not only delivers an enhanced, user-centric interface but also offers an array of value-added features, including exclusive, market-leading discounts, setting a new benchmark for digital innovation and customer convenience in the telecom sector.
The solution
From Awareness to Action: Zong’s Campaign Increases App Installs
Zong launched their awareness campaign, strategically leveraging TOM recognition to drive lower-funnel conversions with precision. In January 2024, they kicked off their app install campaign, designed to seamlessly convert brand awareness into measurable app conversions, marking a pivotal moment in their growth strategy.
The results
Zong’s App Install Campaign Delivers Impressive Performance
Zong’s campaign was a resounding success, achieving a 63% lower CPA compared to benchmarks, with a 3.8x higher conversion rate and a 41% increase in click-through rate (CTR). The results demonstrated TikTok’s effectiveness in driving app installs for Zong.
Working on Zong's app conversion campaign on TikTok has been a rewarding experience. We aimed to boost app conversion and user engagement with features like data packages, discounts, and rewards. The campaign effectively connected with our audience and delivered positive results, showcasing TikTok's value for our digital strategy.
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