TikTok Made Me Buy It: The Home & Living Edition

Macro Moments: TikTok as the New Home Storefront 

TikTok isn’t just where trends start - it’s where buying decisions happen. The shoppers you want to connect with aren’t waiting for inspiration to strike when they see a home magazine spread or a billboard for a mega brand. Instead, they’re finding design ideas, product reviews, and decor tips in real time, and often from people just like them.  Here are some trending topics that are making an impression on #HomeTok:  

• Design Democracy: Today’s design trends aren’t set by professionals, they’re discovered through content shared by everyday users. TikTok audiences are favoring real homes, lived-in looks, and creative solutions over curated perfection. 

• Dopamine Decor: Joy is becoming a central design principle. Bright colors, bold patterns, and expressive styling are taking the lead as TikTokers move away from minimalism in favor of feel-good interiors. 

• Multifunctional Living: Spaces are being designed to serve multiple purposes. Whether it’s a bedroom that functions as an office or a living room that doubles as a home gym, creators are showcasing practical solutions that adapt to everyday needs. 

• Creator Collabs: Influencers are playing a direct role in shaping products. Brands are working with creators to co-develop home goods that reflect community needs and resonate with engaged audiences. 

• DIY Transformations: Budget-conscious makeovers are more popular than ever. TikTok users are sharing creative upgrades, from secondhand flips to renter-friendly hacks, proving that impactful design doesn’t require a full renovation. 

• Sustainable Living: Eco-conscious content is gaining traction. From low-waste materials to upcycled furniture, TikTok users are embracing sustainability as a core value in home design. 

• Sunday Reset Routines: Weekly cleaning and organizing rituals have become a genre of their own. Creators are sharing calming reset routines that prepare their homes and minds for the week ahead. 

• Accessible Design: Style is no longer limited by budget. TikTok is full of inspiration that makes well-designed spaces attainable for all, with creators showing how to achieve high-end looks using affordable options. 

Smart+: TikTok Users Are Ready to Buy 

TikTok has become more than a source of home inspiration — it’s where decisions are made and purchases happen. Research shows that 77% of users have recently bought household care items, and nearly half say they’re open to buying consumer packaged goods directly on the platform. The timing couldn’t be better for brands. Major life moments like moving, renovating, or reorganizing often result in new habits, and TikTok users going through these transitions are especially receptive to discovering and trying new products.  

This high-intent audience creates a powerful opportunity for Home & Living brands, but capturing that attention at scale requires more than just showing up with some cookie cutter ad placements. Enter: Smart+ Campaigns! Built specifically for small and medium-sized businesses, Smart+ takes the guesswork out of advertising by using AI to automate and optimize your campaigns. 

From targeting the right viewers, to adjusting bids in real time, and surfacing the top-performing creative, Smart+ handles the heavy lifting. All you need to do is set your goals and provide your assets. Smart+ handles the rest, helping you to convert inspiration into results with fewer steps and more confidence.

Your Media Plan: Make Every Season a Home Story 

A successful Home & Living media plan for small and medium‑sized businesses should align content and ad spend with the natural rhythm of the year. By pairing timely storytelling with the right creator partnerships and targeting tactics, you can keep your brand top of mind from January to December. Here are some quarter-by-quarter strategies that you can implement to keep your brand creative and converting:  

January - March: Fresh Start Feels  

Audiences seek organization tips, cozy winter deals, and deep‑clean inspiration. Serve them short, how‑to clips that feature your best storage solutions or cleaning essentials. Incentivize early purchases with limited‑time markdowns tied to “new‑year, new‑home” messaging. 

April - June: Outdoor Refresh 

As temperatures rise, viewers look for backyard, balcony, and patio upgrades. Showcase easy decor swaps, durable soft furnishings, and quick makeover projects. Use before‑and‑after creator content to demonstrate real results and encourage user‑generated transformations. 

July - September: Mid‑Year Momentum 

Summer sales and back‑to‑school shopping dominate feeds. Highlight dorm‑friendly items and space‑saving pieces suited for small apartments. A countdown sticker or “dorm checklist” spark ad can drive urgency among students and parents preparing for move‑in season. 

October - December: Festive and Functional 

Holiday decorating, Black Friday deals, and giftable finds take center stage. Launch product‑bundle videos that solve common hosting pain points, then amplify hero content with Smart+ Campaigns to win the busiest retail window of the year. 

By syncing creative themes to seasonal demand, leveraging niche‑specific hashtags, and forging strong creator collaborations, Home & Living SMBs can turn TikTok into a year‑round growth engine. 

Download the 2025 Home & Living Playbook 

Ready to dive in? TikTok’s Home & Living Playbook for 2025 is packed with exclusive insights, creative strategies, and step-by-step product tips for every business objective. 

Download now to unlock the full creative playbook, trend breakdowns, and campaign strategies designed specifically for Home & Living SMBs. 

Let TikTok power your next product drop, decor trend, or seasonal push. Your customers are already watching, all you have to do is turn their scroll into your sale!