Solvable

The objective

Driving web conversions

Solvable, a platform that helps consumers find trusted financial and insurance companies, partnered with adQuadrant, a TikTok Marketing Partner, to scale their Website Conversion campaign.

Solvable's goal was to reach new audiences and grow its customer base by accelerating creative testing, improving performance efficiency, and unlocking greater ad investment on TikTok.

Having seen early success on TikTok, Solvable turned to Symphony Creative Studio to move faster, diversify messaging, and build on what was already working. TikTok's creative tools, paired with its ability to drive measurable performance, made it the ideal platform to deepen impact across lower-funnel objectives.

The solution

Rapid creative testing with Symphony

To scale efficiently, Solvable and adQuadrant used TikTok's Symphony Creative Studio to iterate on top-performing Digital Avatar creatives. The team produced new creative variations, including Spanish-speaking Digital Avatars, to reflect Solvable's diverse customer base and broaden the campaign's reach.

Symphony's end-to-end production workflow enabled quick turnarounds, allowing the team to go from concept to launch without delays. All assets were deployed as In-Feed Ads using the Web Conversion objective and optimized with Smart+ bidding to maximize efficiency.

Creative variations were tested continuously, providing rapid insights into which messages and formats drove the strongest response. This approach helped Solvable reinvest with confidence, knowing they were scaling what worked.

By targeting high-intent audiences and refining creative based on real-time performance, the campaign maintained momentum across Q2. Collaboration between Solvable, adQuadrant, and TikTok's solutions teams allowed for agile learning and smart iteration throughout the process.

The results

Doubling ad spend with stronger return and lower costs

The campaign exceeded expectations. Solvable increased total ad spend by 98% quarter-over-quarter while improving overall efficiency. Symphony-produced creatives helped drive a 37% lift in return on ad spend, a 24% improvement in CPM, an 18% increase in 2-second view-through rate, and an 8% improvement in cost per acquisition.

Beyond performance gains, the campaign empowered Solvable to move faster, test smarter, and scale strategically. The brand plans to continue leveraging Symphony for upcoming campaigns to keep momentum strong.