Instant Page: Streamline the customer journey with a lightning-fast experience
Build a visually stunning, lightweight and lightning-fast web page on TikTok for a friction-free mobile experience between In-Feed Ads and your brand.
When it comes to driving users from an In-Feed Ad to a landing page, every moment counts. A slow or interrupted loading experience could lead to high bounce rates and inefficient conversions.
Designed to streamline the customer journey, TikTok Instant Page is a lightweight native landing page within the app that loads up to 11 times faster than standard mobile pages.
Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination – all without leaving the TikTok app. Instant Pages are easy to build and customize for your brand.
Why TikTok Instant Page?
Seamless customer journey: Streamlined browsing on TikTok and owned sites ensures a smooth experience for users. Instant Page allows brands to tell their story by highlighting products, services and promotions to users coming from In-Feed Ads. This not only boosts load time and conversions, but also encourages users to spend more time learning about the brand.
Lightning speed: TikTok Instant Page is a lightweight mobile web page that loads up to 11 times faster¹ than standard mobile web, driving on-site duration and performance by capturing attention when it counts.
Flexible customization: Our easy-to-use drag-and-drop module allows marketers to create bespoke page layouts and content without relying on technical teams. Bring your brand message to life quickly and intuitively with customizable creative components and templates to fit any marketing scenario.
Maximize results: Optimize towards conversions that occur on your Instant Page, or leverage the TikTok Pixel to enhance delivery optimization on your own site. Drive up to 40% lower cost per action when optimizing towards conversions that occur on your Instant Page.¹
The seamless customer journey
From In-Feed Ads
Through TikTok Instant Page
To your website
Speed towards your marketing goals
TikTok Instant page is designed to meet all of your marketing needs. With Instant Page, brands can reach and engage customers in sales and conversations for optimal campaign results.
Grow sales: Create visually engaging experiences that showcase your product, service or promotion to customers and grow your sales.
Drive traffic: Attract prospective customers from TikTok to visit your site or app, making it easy for them to take action.
Increase reach: Reach the maximum number of people in your targeted audience to raise awareness of your product or service.
TikTok Instant Page is now available globally for all In-Feed Ads formats. It's compatible with campaigns geared towards Traffic, Conversion, Reach and Video Views.
1. TikTok internal data, 2021.
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