SweetyTreatyCo

The objective

SweetyTreatyCo is a family-owned ecommerce candy business known for enhancing the flavor and texture of popular sweets using their freeze-drying process. The company was founded in 2021 by Megan Steck, a lifelong candy enthusiast turned entrepreneur. With her six children serving as incredibly willing, yet fiercely honest critics, only treats that receive their coveted seal of approval are featured on the company's website. Since SweetTreatyCo had already seen organic success on the platform, they made the decision to test out TikTok ads in order to continue to broaden their audience and drive more sales.

The solution

As a new ecommerce advertiser, SweetyTreatyCo needed direction on how to begin maximizing their potential on TikTok. To start, SweetyTreatyCo kicked off their advertising efforts by utilizing the TikTok Fundamentals for Ecommerce Advertisers Guide. Since SweetyTreatyCo already had a strong organic presence on TikTok, they utilized Spark Ads, a native ad format that enables advertisers to leverage organic TikTok posts and their features as paid ads. Doing so allowed SweetyTreaty to use their best performing organic videos to reap the benefits of both organic and paid activity. They also implemented the TikTok Pixel, which allows advertisers to track specific events along the buyer journey. Via their pixel, SweetyTreaty targeted a broad audience and optimized tracking towards Complete Payment events, which helped them garner a significant number of conversions. To meet our recommended budget best practices, they started with a daily ad spend of $30. Once they began to see success, they decided to increase their spend to $120/day, helping them further achieve their goals of boosting sales and extending their reach to a broader audience.

The results

By following our TikTok Fundamentals for Ecommerce Starter Guide, SweetyTreatyCo was able to decrease their Cost Per Acquisition (CPA) by 20%. Through maintaining a recommended daily budget, implementing broad targeting, and utilizing Spark Ads, they saw a huge increase of over 14,000% in total conversions. Through implementing the TikTok Pixel, SweetyTreaty was able to attribute over 70 complete payment events within the first week of their campaign. All in all, these moves not only saved them ad dollars in the long run, but also ensured their ads reached a larger and more receptive audience, and overall, helped them achieve their goal of driving more sales on the platform.

Tips & takeaways

• Test and learn. Use your organic channel as a sandbox to test and learn what content works best, then boost success with Spark Ads.

  • Master how to make the most of Spark Ads here

• Implement strong signals. Track your buyer journey more efficiently by leveraging the TikTok Pixel and tracking 3+ events across the funnel.

  • Learn more about the TikTok Pixel here

• Optimize spend. Every penny matters, especially for small businesses. Utilize Daily Budget instead of Lifetime Budget when setting your ad group budget, and ensure Daily Budget of at least $30.

  • Check out more budget best practices here

Your next customer is already shopping on TikTok. Check out our E-Commerce Starter Guide and get step-by-step guidance on how to get started with TikTok Ads today.