Creative pays on TikTok
See how investing in your creative on TikTok can deliver real dividends for your brand.
Drive ROI with return on creative
Every piece of creative you make for TikTok builds a valuable stockpile of audience credibility, comments, product ideas— and yes, business impact.
How TikTok delivers more for creative marketers
Fresher insights
Get closer to your audience, and identify trends and insights with tools that allow you to be more relevant than ever.
Deeper connections
Cultivate a more engaged audience through co-creation tools that allow you to participate with your audience instead of preaching to them.
Business innovation
Real-time engagement that can inform everything from marketing messages to product innovation.
The solutions that make creating faster and easier
Your one-stop creative destination
Tools to make effective creative, all in one place: creators, partners, and insights—all with a single log-in. Launching later this year.
Go for content quality, volume, and variety
50
%
Quality is key. Creative quality contributes to nearly 50% of media impact.
5 to 7
Volume wins here. On average campaigns with 5-7 creatives and a weekly frequency of at least 1x drove the strongest ROAS.
2 in 3
Variety resonates. 2 out of 3 TikTok users like when brands partner with a variety of creators.
How brands are seeing a return on creative
Listen to the Conversation
Listen to the Conversation
A Guide to Modern Metrics: Exploring Return on Creative
Get in touch with our team
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