To SMBs, With Love: Grow Your Brand this Valentine's Day on TikTok

Valentine’s Day is more than just a celebration of romantic relationships—it’s a time that users take to practise self-love and show their appreciation for friends and family.  

For SMBs, it’s a golden opportunity to connect with audiences who have fallen head over heels for Valentine’s Day content on TikTok and are excited to celebrate in meaningful ways.  

Whether they’re buying gifts for loved ones or treating themselves, TikTok users are turning to the platform for inspiration, making it the perfect moment for SMBs to engage with their audience and grow their brand. 

❤️ The Valentine’s Day Opportunity 

Valentine’s Day is a big deal on TikTok, with 77% of users across the EU celebrating the occasion and  55% of users saying Valentine’s Day is important to them.  [1]

Early momentum builds as early as December, meaning your brand should aim to get a head-start on your Valentine’s Day campaigns to capture the hearts of TikTok who are eager to shop.

When it comes to Valentine’s Day shopping, TikTok users aren’t forgetting to treat themselves, as well as sharing the love with their friends are family. In fact, 17% of gifters buy for both a partner and someone else [1], while many turn Valentine’s Day into a moment of self-love, using hashtags like #SelfCare and #TreatYourself to celebrate. 

💡 Creative strategies to win hearts and sales 

To stand out during Valentine’s Day, your brand should focus on creating content that feels engaging and native to the platform.  

Make sure to download our Valentine’s Day guide to learn more about how to produce winning creative content.  

•  Tap into Trending Hashtags: Use hashtags like #ValentinesDay, #GalentinesDay, and #LoveYourself to connect with TikTok’s diverse audience. 

• Leverage Creators: Partner with TikTok creators to bring your products to life in an authentic way. Make sure to check out Creator Marketplace.

• Think TikTok-First: Use tools like CapCut and explore TikTok’s Creative Centre to produce native, trend-inspired content that grabs attention and drives engagement. 

💘 Cupid’s secrets to SMB success 

Valentine’s Day shoppers aren’t just looking for gifts—they’re searching for inspiration and unique experiences. Make sure to keep these tips in mind:

• Make your brand shine: Showcase gifts for partners, friends, and family, and don’t forget self-care items. 

• Enticing Last-Minute Shoppers: Use TikTok’s Interactive Add-Ons, like Countdown Stickers to build hype for the occasion and attract last-minute shoppers 

• Drive Conversions with Smart+ Campaigns: Check out TikTok’s AI-powered automation solution that enables businesses to efficiently maximize their returns. 

📈 Your Perfect Match: Download our Guide today 

This Valentine’s Day, SMBs can unlock incredible opportunities on TikTok by combining creative content with thoughtful strategies. 

For more exclusive insights, creative tips and campaign-planning advice to help you make this Valentine’s Day your best one yet, download our Valentine’s Day guide.  

Sources:

• [1] TikTok Marketing Science EUI Gifting Season Research 2024 conducted via AYTM