For Skin's Sake

The Objective

Dedicated to science-backed, functional formulas that do not merely chase fleeting trends, For Skin’s Sake is an Indonesian beauty brand that offers premium products that tackle real-life skincare concerns. Since building their TikTok presence in 2021, they’ve grown a strong local community and established a solid foothold on TikTok Shop by Tokopedia, earning the trust of customers seeking effective, research-driven solutions. To further grow their brand and drive product sales, they needed a solution to connect with more potential customers through authentic voices on the platform.

The Solution

For Skin’s Sake leveraged Video Shopping Ads (VSA), a shoppable video format that seamlessly guides users from the ‘For You’ page to checkout, creating a frictionless shopping experience. By integrating their products directly into users' feeds, VSA not only boosted product visibility but also drove higher discovery, purchase intent and conversion rates. To further expand their reach and maximise sales, For Skin’s Sake also utilised Affiliate Creatives for Ads (ACA). This feature enabled them to amplify high-performing organic content created by affiliates, incorporating them into paid ad campaigns. By enabling affiliates to include product links in their content, ACA significantly increases a brand’s ad creative inventory with authentic, user-generated videos that naturally engage shoppers. This approach enhances ad relevance, strengthens consumer trust, and ultimately improves conversion rates by seamlessly blending paid promotions with peer-driven recommendations.

The Result

By integrating ACA into their VSA campaigns, For Skin’s Sake achieved impressive results – recording a 96% increase in purchase rates and a 46% uplift in Return on Ad Spend (ROAS). Comparing performance before and after ACA implementation, their campaigns saw a remarkable boost and landed a 6.8x ROAS. These results highlight the power of combining high-performing organic content with paid ads, proving that authentic, creator-driven promotions can significantly enhance both engagement and conversions.