Wall's
Wall’s brings Eid joy and frozen desserts to TikTok in Pakistan!
The objective
Driving brand engagement for Wall's during the Eid season on TikTok.
Wall's aimed to connect with consumers during the Eid season on TikTok by spreading joy through its frozen desserts. The campaign's key objective was to effectively drive user engagement and generate traffic to its e-commerce partner.
The solution
A Strategic Approach with an Interactive Display Card
Wall's launched their festive campaign right in time for Eid in Pakistan on TikTok, featuring simple, thematic messaging and relatable content of a family enjoying their frozen desserts.
The core element of the campaign was the use of an interactive display card, a powerful add-on that highlighted the product and served as a clear call-to-action, directing interested users seamlessly to the e-tailer's website. This interactive element streamlined the user journey and was key to the campaign's success.
The results
Unlocking additional clicks through an Interactive Display Card
The campaign successfully reached over 6 Million users on TikTok in Pakistan. The use of the interactive display card was a resounding success, driving an additional 14.5 Thousand clicks to the e-tailer website and supporting the overall campaign to achieve an impressive 4.09% click-through rate. Overall, the initiative surpassed performance benchmarks by achieving a cost-per-click that was 54% lower than the industry average.
Experimenting on our Eid 2 asset via display card add-on led to 14,500 incremental clicks on our ads than usual, helping us direct more consumers to our e-tailer partner, Pandamart. This resulted in our brand reaching 6 Million users during Eid-ul-Azha and achieving a cost per click that is 54% lower than industry average.