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Performance Fundamentals
Unlock the full potential of TikTok and achieve reliable, repeatable results.
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A simple four-pillar framework to drive growth on TikTok
1. Set up data connections
Data connections are essential to powering all of your measurement, optimization, automation, and targeting capabilities. This is the single most important factor in driving success on TikTok.
2. Structure your campaign
Build your baselines by starting simple with your account & campaign structure and scalable targeting. By reducing complexity, you can learn more as you go.
3. Maximize creative impact
Elevate your creative assets to capture attention and engagement.
4. Measure to learn
Empower your business with actionable data, enabling you to make informed decisions and reach your full potential on TikTok.
1. Optimize your data connections
Establish data connections with TikTok
Reliable data connections are the most important factor for driving success and efficiency. TikTok offers industry standard methods to integrate data connections for all advertisers.
Ensure full-funnel event passback
Enrich your data connections with match keys
2. Manage your campaigns effectively
Streamline with automation
Regularly introduce new ad groups to experiment and explore. Leverage our automation solutions to streamline your campaign setup and optimize toward your goals with better performance.
Build scalable targeting
Reallocate resources
3. Elevate your creative game
Keep audiences engaged
Introduce at least four new creatives per month to maintain interest.
Maximize creative impact
4. Test, measure and scale
See the true impact of your ads
Use View Through Attribution with Click Through Attribution together for a holistic view of your campaign.
Reveal the path to conversion
Split test to experiment and optimize ad strategies
Hear directly from customers
Performance Fundamentals
Learn more about our 4-step framework to get the most from your ad investment.
