Evemuslim Shop

The Objective

EveMuslim Shop is an inclusive fashion destination that caters to the dynamic needs of modern men and women. Offering quality yet affordable clothing to their Thai audiences on their TikTok Shop, they wanted to leverage advertising solutions to scale product sales during their livestream sessions.

When they started advertising on TikTok, EveMuslim Shop had been relying on LIVE Shopping Ads (LSA) to enhance traffic and generate orders during their livestream session. However, over time, they observed a stagnant growth in both livestream traffic and orders. Faced with this challenge, Evemuslim Shop wanted to explore new avenues to rejuvenate their livestream engagement. 

The Solution 

In a bid to achieve their growth targets, they made a pivotal decision to integrate the new LIVE GMV Max ad format which optimises organic delivery in addition to paid ad traffic, leading to incremental GMV. LIVE GMV Max is an automated Shop Ads campaign that optimises liveroom traffic to get the highest gross revenue for LIVE events. Created in the Seller Center, advertisers can set their desired LIVE ROI target in the bid strategy to maximise their campaign's delivery and performance. Compared to LIVE Shopping Ads that prioritises delivery and budget consumption, LIVE GMV Max prioritises ROI achievement and will not scale ad spend unless the target ROI can be achieved. In addition, LIVE GMV Max also ensures the quickest ad delivery as long as the campaign can meet ROI goals, instead of pacing the budget within a set schedule like in LIVE Shopping Ads.

The Results

The innovative LIVE GMV Max feature proved to be a game-changer for EveMuslim Shop, effectively reigniting both participation and engagement in all of their livestream sessions. They recorded a boost in core revenue of up to 1.9x Higher in overall Live GMV, surpassing their ROI target set for 20x with the highest LIVE ROI Achievement rate at 174% while increasing LIVE Watch PV traffic by 83.68% too.

Evemuslim Shop successfully elevated the overall livestream experience for their audience and exceeded sales goals at the same time. This strategic adaptation not only revitalised their livestream engagement, but also reaffirmed EveMuslim Shop's commitment to staying ahead in the competitive e-commerce landscape.