AdaKami

The objective

Efficient audience management

AdaKami is a leading digital finance platform based in China. The company was looking for a time- and effort-saving approach to effectively creating and updating audiences.

Like many other global advertisers, AdaKami deals with a large and constantly changing audience. Every day it encounters newly-acquired users and blacklisted users, particularly cash loan service providers. To maximize ROAS and reduce unnecessary ad costs, AdaKami aims to consistently exclude existing and blacklisted users from its target audience and quickly update audiences.

The solution

Automatic audience updates leveraging API

Originally, AdaKami would repeatedly export customer CSV files from its CDP/CRM system, and then upload the files to its ad accounts, all in a manual way, on a weekly basis. The team wanted to update this process to be more frequent, require less manual effort and consume less time.

Leveraging TikTok's Audience Management API endpoints, AdaKami managed to automate the CSV file upload process and schedule routine Custom Audience updates and creation. This greatly reduced the manual effort required and increased the update frequency, ensuring the targeting audiences applied in its ads were automatically updated on a daily basis and consistently up-to-date.

Moreover, having pinpointed the exact audiences they want the ads to be displayed to, AdaKami built a seamless connection between its audience management and campaign management systems, which has boosted campaign performance.

The results

Recognizing the value of audience API solutions

AdaKami has come to realize the practical value of TikTok's Audience Management API, and actively acts as a pioneer in exploring the Audience API. After plugging into Audience API endpoints to manage Customer File Audience this April, from April 2023 to September 2023, AdaKami's spending on Customer File Audience in targeting has grown 15% YoY. Its overall ad spend has grown 12% YoY, and 70% of its Customer File Audience was managed by API.

In fact, thanks to the automated customer file upload and existing audience exclusion enabled by Audience API, and the ensuing seamless connection with its campaign management system, AdaKami has allocated all of its ad campaign management budget to TikTok's API.