Pink Panda

The Objective 

Pink Panda is a leading beauty brand based in Slovenia. In order to reach a young and adventurous audience in Romania while driving sales, Pink Panda turned to TikTok for a winter holiday campaign that would not only spread the word about their incredible products, but boost sales, too. 

The Solution 

Pink Panda leveraged TikTok trends to produce a series of native, 100% authentic ads that launched their winter holiday campaign. Seamlessly integrating into the platform, the creative was perfectly at home amongst other content from across the TikTok community, helping the brand attract and convert prospective customers by targeting a ‘place an order’ objective. 

The Results 

The Pink Panda winter holiday campaign was a huge success – both in terms of engagement and cost performance for the brand. A 29% decrease in CPA was recorded throughout the campaign, as well as 1.7x higher ROAS, when compared to business-as-usual creatives. The campaign also drove a +38% uplift in value per complete payment and 75% higher CTR.