Teeth Talk Dental Clinic
Achieving stable lead costs through Smart+ Cost Cap
Key Stats
The objective
Teeth Talk Dental Clinic is a growing service-based business operating in Thailand’s competitive dental care landscape. The clinic frequently encountered challenges in maintaining cost efficiency in its digital marketing campaigns. Periodic spikes in Cost Per Action (CPA) emerged due to fluctuations in auction bids, making performance unpredictable and difficult to budget for.
This volatility limited Teeth Talk’s ability to scale campaigns confidently without risking overspend. To continue attracting new clients while protecting profitability, the clinic needed a solution that could stabilise performance, reduce cost fluctuations, and deliver conversions at a predictable, controlled CPA.
The solution
To address these challenges, Teeth Talk implemented Smart+ Cost Cap, an automated solution designed to maintain stability and cost predictability while optimising towards the brand’s target CPA. Smart+ Cost Cap automatically adjusts bids in real time, ensuring that spend only occurs when the system could keep acquisition costs within the set thresholds. This helped the clinic maximise conversions while overcoming the unpredictability previously caused by fluctuating auction conditions.
To further enhance performance, Teeth Talk activated Messaging Ads, enabling potential clients to initiate real-time conversations directly within the platform. By keeping inquiries in-app, users could ask questions instantly and receive timely responses. This streamlined experience reduced drop-off rates, improved engagement, and increased the likelihood of converting high-intent leads into booked appointments.
The result
By combining Smart+ Cost Cap with Messaging Ads, Teeth Talk achieved significant improvements in efficiency and performance: a 20% decrease in CPA, 50% lower Cost Per Mille (CPM) and a 14.7% uplift in Conversion Rate (CVR). These results demonstrate how strategic automation and frictionless communication can drive predictable, scalable growth for service-based businesses.