TikTok + AppsFlyer
The best practices to boost your app performance
With an increasingly complex buyer's journey, how do you prove that the investment in advertising for your app is paying off? We have some answers, and they are all in a brand new playbook developed with AppsFlyer, providing a complete measurement and performance manual for app marketing.
Proving that your advertising dollars are paying off is essential. But the best way to do this is not always obvious—even more so today, with an increasingly complex buyer's journey. The path to conversion goes through many touchpoints before reaching the last click, which takes the customer to get to the next step.
So how can a brand get around all this complexity and ensure it's investing in the right channels? If you want a short answer, you have it: by transforming user acquisition and remarketing strategies with solutions that are proven to help bring ROI, like TikTok's Value-Based Optimization.
But in case you want a more detailed answer, we have that too. It's in a brand new playbook developed with AppsFlyer, one of our official TikTok Marketing Partners, specializing in mobile marketing and measurement: Target. Connect. Engage: Driving profitable app growth with revenue-boosting strategies.
The complete (and free to download) playbook covers:
The fundamentals of marketing measurement;
How brands can leverage the combined power of AppsFlyer and TikTok to achieve success;
The secret behind great campaigns: Rappi, Burger King Brazil, Carrefour Brazil and Casas Bahia.
The tips in the playbook will equip your brand with tools to design and run high-performing user acquisition and remarketing campaigns with TikTok and AppsFlyer solutions.
