Back Market

The Objective

Back Market's mission is to fight e-waste by giving expertly restored technology devices a second life. The brand wanted to demonstrate to British consumers that there is a reliable eco-friendly alternative to get as good as new tech for a fraction of the price. Back Market set up an innovative campaign in order to raise awareness and drive consideration with its target audience, that would ultimately lead to purchases.

The Solution

To achieve the campaign goals, Back Market had a TikTok first approach through-out every step of the funnel, which was fuelled by fresh creator content that was produced through TikTok Creative Exchange (TTCX). The content was set up through a full-funnel strategy consisting of a TopView and Top Feed Ads to gain maximum reach and In-Feed Ads to increase engagement and consideration. Finally, the brand ran a Brand Lift Study in order to measure the true impact of its campaign.

The Results

This TikTok first creative approach enabled Back Market to reach over 7 million users with the Brand Lift Study revealing a 17.2% lift in ad recall, an 8.4% lift in brand awareness and a 3.6% lift in purchase intent.