Paint Your Life
Paint Your Life: Winning the challenging Q3, the Smart way
The Objective
Overcoming Q3 Seasonal Challenges
Paint Your Life (PYL) is renowned for its unique, personalized gifting experiences that create lasting memories for customers through custom-made art.
In Q3, PYL faced the challenges of a seasonal dip, marked by tightened budgets and reduced eCommerce activity, which posed significant hurdles to maintaining profitability and sustaining customer engagement. Despite these obstacles, PYL recognized the importance of continuing to connect with its audience and driving measurable results during this typically slower period.
PYL aimed to overcome these typical Q3 challenges and drive results effectively by leveraging TikTok’s vibrant and engaging platform, combined with the advanced capabilities of Smart+ technology.
The Solution
High-Impact Engagement through Smart+ and Creative Strategy
Maximizing Performance with Smart+Optimization
Paint Your Life harnessed the power of TikTok’s Smart+ product, an advanced AI-powered solution designed for seamless integration and performance optimization.
Smart+ provided a low-maintenance setup and leveraged backend learning to drive better results over time. By automating audience targeting and optimization, Smart+ allowed PYL to focus on higher-level strategies while ensuring maximum efficiency and effectiveness in their campaigns.
Engaging Audiences with Tailored Creative Strategy
With more time to devote to creative efforts, PYL developed high-quality, emotionally engaging content that resonated with TikTok’s community.
Insights from surveys revealed that birthdays and anniversaries were top drivers of purchases, inspiring ads that highlighted PYL’s gifts as thoughtful and meaningful choices.
The campaign focused on authentic storytelling, showcasing relatable scenarios that naturally aligned with TikTok’s vibrant culture, ensuring the ads captured attention seamlessly within users’ feeds.By combining Smart+ automation with a carefully crafted creative approach, PYL achieved a synergy that drove exceptional results during a challenging season.
The Results
Achieving High CTR, CPA Reduction, and ROAS Growth with Smart+ Optimization
Paint Your Life’s strategy delivered outstanding performance metrics, proving the power of Smart+ and creative storytelling:
220% increase in CTR compared to prospecting campaigns from the previous year, reflecting strong engagement within the TikTok community.
50% reduction in CPA driving greater efficiency in ad spend.
51% growth in ROAS year-over-year, highlighting the profitability of the campaign.
Beyond quantitative results, PYL successfully connected with audiences on an emotional level, reinforcing the value of its gifting solutions.
By maintaining visibility during a slower season, the campaign demonstrated how TikTok’s Smart+ technology and tailored creative can help brands stay relevant and foster meaningful connections.
This success positioned TikTok as PYL’s top strategic growth driver.
Smart+ has completely elevated our performance, even during a typically challenging season. Its advanced features and smooth integration have exceeded our expectations, making it an essential part of our growth strategy"