Introducing the Data Connector Partner Specialty

Data Connections are the backbone of a successful advertising strategy on TikTok. They link your marketing data to TikTok’s system, which helps advertisers unlock measurement capabilities, optimize towards the desired ad campaign objectives, and create custom audiences on TikTok Ads Manager.

Advertisers that use a diverse set of data (shared via App, Web, or Offline events) gain a comprehensive understanding of the customer journey, enabling them to reach the right customers with the right message at the right time.

Data Connections are not just technical details—they are the secret to unlocking higher engagement, better performance, and more substantial ROI on TikTok.

Introducing Data Connector partners

The TikTok Marketing Partners Program is thrilled to introduce the Data Connectors partner specialty under its newly formed Marketing Technology category. With three key focus areas—Lead Generation, Data Platforms, and Data Connection Developer—advertisers can now leverage sophisticated data tools to optimize every stage of their campaigns.

"As advertisers seek to improve their media performance, our partnerships with top Data Connection experts allow for more accurate measurement and optimization. Working with these partners helps advertisers get a clearer view of campaign impact and the strategic insights needed to boost performance."

Lorry Destainville, Head of Product Partnerships

TikTok

Lead Generation Partners

Lead Generation Partners help advertisers capture high-quality leads and integrate them in real-time into their CRM, improving lead qualification and nurturing to increase conversions. This means less time wasted on cold prospects and more focus on nurturing interested customers.

Data Platform Partners

Data Platform Partners (commonly known as Customer Data Platforms) simplify campaign management by helping advertisers combine their TikTok customer data with data from other sources. This allows advertisers to easily measure performance, fine-tune targeting, and create personalized campaigns that speak directly to their audience.

Data Connection Developers

Data Connection Developers support advertisers by integrating different data sources to their desired publishing platforms such as TikTok. By connecting these different data sources, advertisers are able to unlock measurement, optimization, and custom audience creation capabilities allowing brands to drive more efficiently and maximize the performance of their ads.

About TikTok Marketing Partners

The TikTok Marketing Partners Program works with the partner ecosystem to identify high-quality partners for badges, which signify expertise in specific areas. The program currently comprises four badge categories: Agency, Creative, Measurement, and Marketing Technology, each encompassing various specialties.

Our partners are rigorously vetted, ensuring you work with providers who meet TikTok's highest standards. Because each partner offers unique value propositions, you can select the partner that best suits your needs. We aim to facilitate partnerships that empower advertisers to get the most out of their campaigns—driving growth, improving ROI, and enhancing overall campaign performance.