TikTok Ad Awards 2024 | Netherlands Shortlist

Curious to see which brands have taken TikTok by storm this year? Well, do we have a treat for you! Our proprietary awards program has returned, shining a spotlight on the standout paid advertising campaigns that inspired creativity and sparked joy across the platform.

After an extensive judging process led by a panel of senior industry leaders and experts, we're thrilled to reveal the final Netherlands shortlist. Keep reading to discover the brands that will be competing to be named the very best of the best!

Greatest Creative

This award recognises a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to drive results across the funnel and establish an ongoing TikTok-first presence on the platform.

And the Greatest Creative shortlist is:

• ING

• Lebara

• KLM

• Bol.com

• KPN

Greatest Performance

This category celebrates the lower-funnel campaigns that featured inventive TikTok-first creative and campaign strategies to drive excellent lower-funnel results.

And the Greatest Performance shortlist is:

• Albelli

• HEMA

• Tess V

• CLUSE

• Paula's Choice

Greatest Branding

This category rewards a standout branding campaign that featured innovative campaign strategy and TikTok-first creative to drive excellent upper-funnel results.

And the Greatest Branding shortlist is:

• Amazon Prime Video

• MediaMarkt

• Polaroid

• Transavia

• HEMA

Greatest TikTok

Submissions across Greatest Creative, Greatest Branding and Greatest Performance will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that harnessed the creativity of the platform with innovative, TikTok-first ideas, driving further impact through the clever use of ad products to smash objectives across the marketing funnel. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.

We can't wait for the awards ceremony on November 5th, where our top-class Netherlands jury will crown the winners of the TikTok Ad Awards 2024. Congratulations and good luck to the shortlisted entries! See you in Amsterdam!