How to get noticed on #TikTokMadeMeBuyIt

Raise your hand 🙋🏽‍♀️ if you’ve purchased something you saw on TikTok. With 6.4 billion video views and counting, the #TikTokMadeMeBuyIt hashtag is making major waves for small businesses worldwide.

39% of TikTok users say they discovered a product or brand on TikTok they didn’t know about before, and 47% of TikTok users say they bought something they saw on TikTok.¹

Good news: Promoting your business on TikTok is easy with TikTok’s in-app advertising tool, Promote, which allows you to turn your best videos into ads in just a few minutes.

Let’s take a closer look at content that performs best for small business owners to make the most of the #TikTokMadeMeBuyIt trend. Join the movement and check out these creative ideas to showcase your product or service on TikTok.

Share a hack using your product or service

TikTokers are using the app to share their favorite products, makeup tips, recipes, parenting advice, and more. Can your product be used to solve a specific problem or be used in unique ways? Help users discover your business by sharing a surprising use for your product or share how your product solves a particular problem.

Use the commercial music library or rising sounds

Whether your video focuses on what it’s like behind the scenes at your business, your story, or customer reviews, you can reach more people by using a song or sound from the royalty-free audio library.

Search by theme, genre, mood, or duration to find the perfect sound for your video. You can also scroll through the #TikTokMadeMeBuyIt hashtag to see what sounds other people are using. Using popular sounds can help people find your videos and discover your business.

Here are some easy video ideas:

Introduce yourself – Why did you start your business?

Tell us about your product or service – How do you use your product? Take us step-by-step.

Share a story about your business – What happens behind the scenes of your business?

Showcase your product – What are the key features of the product or service you sell?

Get more ideas about how to tell your story here.

Share your success

People turn to TikTok for honest feedback and reviews of what to buy. Establish trust and confidence in your business by using one of these creative video ideas.

Share customer testimonials – Ask a happy customer to share what your product or service is.

Replying to comments – Respond to common FAQs.

Packaging orders – Customers love seeing what they’re going to get before they get it.

Show off your best sellers – Share your best-selling products and why people love them.

Use Promote to amplify your post

After you create your video, it’s time to amplify it with Promote in just a few taps.

To access the Promote feature, you can:

Use your video settings:

Choose the video you want to promote. Pick one of your most popular videos to reach more TikTokers.       Tap “…” to access Video Settings and tap Promote.

Use Business Suite or Creator Tools: Tap the three-line icon ≡ in the top right corner of your profile page and go to Settings and Privacy.    

Tap Creator tools or tap Business suite (if you have a business account).

Tap Promote.

Choose the video you want to promote under Your public videos.

Once you choose the video, continue to build your campaign by picking a goal. You can choose:

More video views to reach new TikTokers.

More website visits to drive traffic to your website.

More followers to build your TikTok following.

Next, choose the audience you want to reach, your budget, and how long you want to promote your video. Now you’re done! Your video will be submitted for approval, and you’ll be notified when your video is successfully promoted.

Check in on your video performance and get insights on the number of video views, likes, comments, shares, website link visits, and the demographics of the TikTokers you’ve reached on the Analytics page.

Make the most of the #TikTokMadeMeBuyIt trend and try Promote to boost your video.

1. TikTok Marketing Science US, Holiday Shopping Behavior Custom Research, conducted by Walnut Unlimited, October 2020