TikTok Ad Awards 2024 | Nordic Shortlist
Curious to see which brands have taken TikTok by storm this year? Well, do we have a treat for you! Our proprietary awards program has returned, shining a spotlight on the standout paid advertising campaigns that inspired creativity and sparked joy across the platform.
After an extensive judging process led by a panel of senior industry leaders and experts, we're thrilled to reveal the final Nordic shortlist. Keep reading to discover the brands that will be competing to be named the very best of the best!
Greatest Creative
This award recognises a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to drive results across the funnel and establish an ongoing TikTok-first presence on the platform.
And the Greatest Creative shortlist is:
“Behind the Saturday Movie” | Weekday | Weekday Creative Studio, TikTok C-Lab & Whalar
“OLW goes Tiktok – Launch of new account” | OLW | Goodname | OMD
“Ruset” | IQ-initativet | ABBY.WORLD | Wavemaker Sweden
ESSNCE | ESSNCE Inhouse
“Fler goda dagar” | Hemköp | FLX
“SingelsDay + Black Friday” | Elgiganten Sverige | Dentsu
“Vimla – Unlocked” | Vimla | BBDO Nordics
“Arlamat Always on” | Arla | Splay One
“Big Mac Signature” | McDonalds | NordDDB
"Frukostnytt” | Arla | Åkestam Holst | Arla Inhouse
Greatest Performance
This category celebrates the lower-funnel campaigns that featured inventive TikTok-first creative and campaign strategies to drive excellent lower-funnel results.
And the Greatest Performance shortlist is:
“Deal With The Trash” | McDonald's | Nord DDB Stockholm
“TikTok University” | Haaga-Helia University of Applied Sciences | Bob the Robot / NoA | Toinen PHD
“King of Pop” | MAX Burgers | Åkestam Holst/NoA | Hear
“Black Friday” | VITA | Try Opt
Elgiganten | Dentsu
“Upgrade your popcorn” | Filmstaden | Bright Mind Agency
“Drunk Drama” | IQ-initiativet | ABBY.WORLD | Wavemaker Sweden
“Det är inte för sent” | Bris (Children´s Rights in Society) | First Lady
“Pollen, but make it fashion” | Kronans Apotek | Cure Media
“Ruset” | IQ-initativet | ABBY.WORLD | Wavemaker Sweden
Greatest Branding
This category rewards a standout branding campaign that featured innovative campaign strategy and TikTok-first creative to drive excellent upper-funnel results.
And the Greatest Branding shortlist is:
“Malaco-Fjärilen” | Cloetta | TBWA | PhD
“Drunk Drama” | IQ-initiativet | ABBY.WORLD | Wavemaker Sweden
“King of Pop” | MAX Burgers | Åkestam Holst/NoA | Hear
“Smash!” | OLW | Kid Collective | OMD
“Levi Viral Cup” | Levi Hotel Spa Resort | Bob the Robot / NoA | Bluebird / NoA
“Frukostnytt” | Arla | Åkestam Holst | Arla Inhouse
“TikTok University” | Haaga-Helia University of Applied Sciences | Bob the Robot / NoA | Toinen PHD
“A Lidl TikTok Launch” | Lidl Sweden | OTW | PHD
“Ruset” | IQ-initativet | ABBY.WORLD | Wavemaker Sweden
“Kay Bojesen & Danish Football Association” | Kay Bojesen | BEYOND11
Greatest TikTok
Submissions across Greatest Creative, Greatest Branding and Greatest Performance will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that harnessed the creativity of the platform with innovative, TikTok-first ideas, driving further impact through the clever use of ad products to smash objectives across the marketing funnel. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.
We can't wait for the awards ceremony on 13th November, where our top-class Nordic jury will crown the winners of the TikTok Ad Awards 2024.
Congratulations and good luck to the shortlisted entries! See you in Stockholm!