What's Next: Your new creative dream team

Say hello to your new creative dream team. Far from your typical creative director — meet the TikTok Creators: the bold personalities, cultural experts, trend-setters, and pioneers who will empower you to overdeliver against your campaign goals, and get impactful and tangible results. It's time to trust in creators to leverage their own flair and influence to give your brand the big boost that it deserves.

The stats speak for themselves. We've seen that globally, 65% of TikTok users enjoy when a Creator posts about a product or brand; 35% discover products or brands from a Creator, and 39% consider products while interacting with Creator videos.*

Why are they so effective? Essentially, Creators live and breathe TikTok, which means they have a full grasp on TikTok trends, tricks, and techniques for creating resonating content that's native to TikTok. Secondly, their cultural expertise paired with a unique voice and style have likely led to an existing follower-base that's loyal, engaged, and trusting. They hold the Creators' views in high regard, which makes for a powerful audience.

You might be wondering what "credentials" these Creators have, especially since the definition of "creator" is increasingly fluid. It's true - TikTok gives anyone and everyone a space to express themselves and be discovered. However, we see this as a huge positive. By democratizing creativity, we've created an authentic and genuine atmosphere where brands can form meaningful and trusting relationships with their consumers.

Moving away from transactional endorsements and traditional product placements towards a more authentic collaboration has not only yielded effective results for brands, but has also inspired them to play an active role in impactful conversations around causes such as racial equality and mental health. Making the world a better place with more purpose and humanity.

5 TIPS FOR GETTING STARTED

Now that we have you eager to collaborate with Creators, here are 5 tips for getting started.

1. Do your homework to find your ideal Creators.

The Creator Marketplace is the go-to destination for collaboration. Discover Creators based on industry, budget, and business goals - enabling you to find the best Creator for you.

2. Test out different types of Creators.

Be open to Creators of various styles, backgrounds, and audience sizes. Tap into different subcultures. You might be surprised by the top performers.

3. Use the powerful suite of TikTok tools at your disposal.

TikTok Ads Manager allows you to launch a paid strategy. Business Center empowers you to manage and analyze campaigns. Meanwhile, Creators have native tools content that is organic and relatable.

4. Build a holistic Creator strategy that's "always on."

Think of your partnership with Creators as double-sided. It's important to be inclusive of both sides in terms of channel mix (your owned channels + theirs).

5. Don't leave them hanging after the brief.

Creators are the lifeline of our platform and champions within their communities. Be sure to bring them into the whole process so they can do their best work and shine on behalf of your brand.

We're truly humbled and excited to see so many Creators thrive on the platform, and get access to new means of work and livelihood through collaborating with brands. We can't wait to see what's in store for 2022 and beyond for Creators working hand in hand with brands!

Key themes for 2022: The power of community co-creation

In 2022 we are making a deeper commitment to our creators and our community. Our two main focus areas are...

⬤ Further strengthening the bond between creators and brands.

Through TikTok Creator Marketplace we aim to help you find the right creators in the most efficient way possible.

We will continue to foster and champion creator communities and community driven brand opportunities.

⬤ Results, results, results.

In order to improve creator marketing efficacy, we will work towards providing measurable results and meaningful insights.

NOTE: For detailed information about TikTok's branded content toggle and our policies regarding what can be posted as branded content on TikTok, please refer to our Branded Content Policy here.

*Source: TikTok Marketing Science Global Retail Path to Purchase 2021 conducted by Material