Success stories

HomeHuk

Unlocking New Paths to Purchase with TikTok Shop

homehuk banner homehuk logo
>61 M
Live Watch PVs via Livestreams on TikTok Shop
October 2022 to March 2023
>15 K
Orders via TikTok Shop
October 2022 to March 2023

The Objective

For the past eight years, N-Squared eCommerce has been shaking up the Home and Living industry with its innovative ideas. Its in-house brand, HomeHuk, has experienced significant growth in its range of affordable, yet high-quality furniture and homeware. This prompted its founders to look towards new online platforms that maximise exposure, reach new audiences, and drive sales.


The Solution

Unlocking New Customer Touchpoints with TikTok Shop

Creating seamless customer purchasing journeys was essential to the founders of HomeHuk when looking for a new platform to get on board. This drew them to TikTok Shop, where its intuitive processes made it easy to drive end-to-end processes – from uploading products to coordinating delivery solutions.



The wide range of in-app video production tools also opened new opportunities for HomeHuk to explore content formats, including livestreams and short-form videos, creating authentic content about how users can enjoy and make the most of everyday furniture, which resonated with shoppers. These videos helped to not only increase awareness of the brand but also establish them as a leading figure for quality interior décor and homecare.



The Result

Generating top-of-mind awareness and sales

After joining TikTok Shop, HomeHuk saw its reach hit unprecedented levels, including over 61M Live Watch PVs from October 2022 to March 2023, where the company was able to connect and engage with audiences like never before. During the same period, the company saw a tangible impact on sales, reaching over 15,000 orders.


Today, HomeHuk has emerged as a sought-after household name, with many shoppers turning to the company to find quality furniture, reflecting the power of TikTok Shop in driving top-of-mind awareness.


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TikTok For Business

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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