Oktaviana Tas Grosir

The objective

Indonesian fashion retailer Oktaviana Tas Grosir first stepped into the world of digital commerce through an organic TikTok channel. Offering affordably-priced and trendy handbags, the brand quickly saw increasing organic sales performance and wanted to explore digital advertising for the first time to drive even more brand awareness. Through advertising, they also hope to maximise the potential of their sales on TikTok Shop.

The solution

Using Video Shopping Ads and LIVE Shopping Ads, the brand targeted females in Indonesia of all ages above 18. The broad targeting, coupled with their eye-catching creatives and engaging livestreams, helped Oktaviana to reach new users who may not have heard of the brand. Interested users would be led to check out their brand profile and TikTok Shop, which showcased their attractive products. Users who were interested in making a purchase could then seamlessly complete their orders within the TikTok app, boosting greater sales for the brand.

The results

The combination of LSA and VSA proved to be successful in driving greater brand awareness. Apart from a high ROAS of 28x recorded and the high volume of products sold, the brand also received more than 180k profile visits and gained over 25k followers through both campaigns. The soaring popularity of their products also helped the business expand its operations and scale of its business – prompting the opening of 3 extra warehouses – helping what was a small business imprint a larger footprint amongst the country’s independent fashion retailers.