Welcome to the world's most entertaining showroom!
More than 4 in 10 people on TikTok are planning to buy or lease a car in the next six months,¹ and TikTok is where they build culture together with brands and dealers, who are redefining how auto products and services can be discovered and purchased.
To find out how you can be a part of #autotok, check out our auto dealers playbook for TikTok-first marketing strategies, leading campaign examples and a step-by-step guide on how to start creating TikTok videos:
Let's make a deal.
What happens on TikTok doesn’t stay on TikTok. The conversations and content made on and for TikTok create and amplify culture off the platform, too. It all starts with the For You Page, where users go to discover new products, new creators and to learn something they didn’t know before.
And auto dealers are using TikTok to build authentic connections in the face of consumer and category disruption. Whether they have 5 followers or 50 million, the auto community on TikTok makes real and relatable content that viewers—and car buyers—want to see.
But while the TikTok community influences car buying behavior, who is influencing them?
60% of in-market TikTokers say dealers that have an entertaining and informative social presence can influence who they choose.
36% of TikTokers prefer to initiate contact with a dealer in person.
78% of TikTokers say it’s important that a dealer educate them on vehicle features.²
Class is in session.
In the auto dealers playbook, you'll find out what influences TikTok viewers to choose particular dealers. See testimonials from fellow auto dealers who have found success on TikTok, and learn how to partner with the right creators for your brand. You'll get actionable, practical advice for making TikTok videos with impact.
Start thinking like a marketer and acting like a creator. Download the playbook now.
Sources
TikTok Marketing Science US, Custom Auto Survey via Suzy, March 2022 Base: US Monthly TikTok users and General Population, ages 18-54
TikTok Marketing Science US, Custom Auto Survey via Suzy, March 2022 Base: US Monthly TikTok users ages 18-54