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Holiday news flash: Users are buying on TikTok in crazy numbers 

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Holiday news flash: Users are buying on TikTok in crazy numbers 

November 25, 2021

TikTok For Business

Small Business

The numbers speak for themselves: This year, shoppers are turning to TikTok for fresh ideas for gifts, outfits, decorations, and much more. The TikTok community hangs around longer, pays more attention, and is ready to have fun and interact with your posts. TikTok users are primed to boost your holiday sales this year.

See the magic for yourself.

TikTok users are shopping online and spending more.


Holiday shopping is changing. It’s getting easier with online options, and people are spending more on gifts than years past. People are ready to shop on TikTok, so don’t miss out on the opportunity!

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TikTok users spend more time on the app than on other platforms.
     
47% of users engage with TikTok without distraction—meaning they’re not multi-screening while they look at your content.5 The average amount of time a user spends in a day on TikTok is equal to the average length of a movie.2 

When users are not distracted, they are more likely to follow through with a purchase—
no more abandoned carts!

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Getting started

Whether you've considered advertising on TikTok or you’re just starting out, we have tools to help you reach new customers.

 

Make a Plan
Download our Holiday Guide  to discover how you can prep for a successful Holiday season!
     
Make Videos
Check out our video templates,TikTok Video Editor,Smart Video tool, Smart Video Soundtrack tool, and Quick Optimization tool to help you create your first post. 

 

Make Ads
Once you have content created, the Promote,Spark Ads, and Automated Creative Optimization tools let you boost your posts and turn your videos into ads.

 

Create an account
Need more details to get started? Learn how to create your account through our TikTok Ads Manager 101. 

Sources:
1. Source: TikTok Marketing Science US Holiday Shopping Behavior Research 2020 conducted by Walnut Unlimited, October 2020
2. Source: AppAnnie August 2021, US audience
3. Source: TikTok Marketing Science Custom Holiday Survey via Suzy, June 2021,
Base: Intended Holiday Shoppers, Question #9 n=851
4. Source: TikTok Marketing Science Custom Holiday Survey via Suzy, June 2021,
Base: US TikTok users Question #7, #8 n=357
5. Source: TikTok Marketing Science US Time Well Spent Research
conducted by Kantar, March 2021

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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