SEEQ Supply
Using Spark Ads and Value-Based Optimization to authentically build brand awareness and drive conversion.
The Objective
SEEQ Supply is a protein powder startup leveraging TikTok to sell products faster than it can restock! With unique flavors like Mango and Tropical Punch, SEEQ specializes in whey protein powders that are refreshing and fruity, unlike many other protein powders that tend to be more milky and thick. While SEEQ has established a strong organic community on TikTok (33K followers and thousands of video views), they decided to tap into TikTok's branded solutions to further boost both brand awareness and increase website conversions.
The Solution
SEEQ developed a winning creative strategy on TikTok. They created product demos, behind-the-scenes content, and videos that showcased their product's value compared to competitors. To maximize reach, SEEQ used Spark Ads to boost organic content directly in their Ads Manager account. This was an easy way for SEEQ to use TikTok native content as ads to build awareness and drive users to their website. Additionally, finding high value customers was extremely important to SEEQ, as it helps increase conversion and drive higher ROAS. By using the Shopify Pixel, SEEQ was able to activate Value-Based Optimization - a tool that ensured their ads reached people most likely to spend the most money on their products. For SEEQ, this meant targeting a few different audiences. They leveraged the Automatic Targeting solution and Interests/Behavior Targeting to effectively reach 18+ males and females.
The Results
By using a strong creative approach and a combination of TikTok tools, SEEQ's campaign delivered outstanding results - driving 3.6x ROAS and a 46.4% decrease in CPC. With clear call-to-actions in videos, they gained 600+ conversions within one month and saw over 2.5M impressions. SEEQ demonstrated the power of leveraging engaging content to generate purchase intention. Ultimately, SEEQ Supply used a combined organic and paid strategy on TikTok to drive massive brand awareness and scale their business revenue.
Tips & Takeaways
Be engaging. Mention your brand name within the first 3 seconds. Make sure to use a clear, powerful message that captivates viewers' attention.
For fresh content ideas, explore our Creative Center here
Tackle your goals. Choose the best combination of TikTok products to see the success you want from your campaign.
Learn about advertising objectives here
Find your customers. Reach audiences interested in your business through targeted branded solutions.
Learn more about ad targeting tools here
TikTok has been the foundation of business from an organic and paid approach. Working with our TikTok Account Management Team we’ve been able to exponentially grow our business beyond what we ever thought was possible. Stay juicy my friends.
