Aim'n Sportswear
Aim’n Sportswear drove performance during Black Week with a TikTok-first strategy, leveraging Smart+ automation to optimize sales and boost returns.
The Objective
Aim’n Sportswear is a fast-growing activewear brand known for its stylish and functional designs. As an early adopter of TikTok’s Smart+ automated campaign format, Aim’n aimed to maximize sales efficiency during Black Week in Sweden and Germany by refining its lower-funnel strategy.
To drive better performance, the brand sought to compare Smart+ Catalog Ads Campaigns against manual Catalog Ads campaigns, identifying the most effective way to boost return on ad spend while reducing acquisition costs. TikTok’s Smart+ solution provided an opportunity to automate and optimize campaign delivery, ensuring Aim’n reached the right audiences at the right time with the most engaging content – driving both cost efficiency and improved results across key markets.
The Solution
In collaboration with agency Est Populo, Aim’n launched a full-funnel TikTok strategy designed to drive both awareness and conversions. The campaign blended in-house creative production with creator collaborations, ensuring native, engaging content that resonated with the audience. While upper-funnel campaigns built brand awareness, Aim'n leveraged Smart+ Catalog Ads campaigns to reach users at all stages of the funnel. Comparing performance across Sweden and Germany, Smart+ campaigns outperformed manual Catalog Ads campaigns, delivering a higher ROAS while reducing both CPA and CPM.
The Results
Smart+ delivered stronger efficiency and cost savings across key markets, outperforming manual Catalog Ads campaigns. In Sweden, ROAS increased by 17.5%, while CPM dropped by 3.8% and CPA decreased by 9.7%, demonstrating the effectiveness of automation in driving greater returns.
In Germany, the results were even more impactful, with a 21.7% lift in ROAS, a 29.5% reduction in CPM, and a 30.2% drop in CPA. By integrating TikTok’s Smart+ automation into their Black Week strategy, Aim’n not only optimized conversions but also scaled performance while maintaining cost efficiency.
"We've seen really good results with the Smart+ campaigns and looking forward to scale these even more moving forward!” – Claudia Damgaard, Paid Social Lead, Est Populo
Smart+ campaigns on TikTok have proven to be a powerful strategy for driving both efficiency and reach. We're excited to continue optimizing and scaling these campaigns for even better results!
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