TeknoStep

🎯 Objectives

With the goal of ensuring that everyone "has the home of their dreams," TeknoStep constantly seeks to expand and connect with its audience.

For some time now, TeknoStep has found an ally in TikTok to promote its brand and showcase the quality of its products in a natural, simple, and entertaining way. This has helped the company build a strong relationship with its audience and generate engagement through comments.

Additionally, since they do not have an e-commerce platform, they continuously seek to drive traffic to their website to generate leads, gather potential customer data, and initiate direct sales efforts.

With these objectives in mind, TeknoStep aimed to improve its TikTok ad campaigns to increase reach, traffic, leads, and sales.

✨ Solutions

TeknoStep found the solution it needed in Smart+ to optimize its campaigns and results.

Previously, TeknoStep focused its TikTok campaigns on "video views." However, for its new campaigns, it wanted to increase conversions. After consulting with a TikTok advisor, they decided to test Smart+ campaigns.

With Smart+ campaigns, you can create a single AI-assisted campaign for all your performance objectives. TeknoStep used this tool to drive website traffic, generate qualified leads, and increase brand awareness. TikTok's AI then automated the segmentation, audience targeting, optimization, and creative processes to ensure the right ad reached the right person.

🛠️ Results

Massive website traffic, high-quality leads, deeper insights into their audience, and content that drives more conversions.

Seeing the strong results from their Smart+ campaign, TeknoStep decided to increase their investment by 25% to further amplify their success.

At the end of the campaign, the results were clear:

👀 Video views surpassed 50M, exponentially boosting brand recognition.

🖱️ Average CTR reached nearly 29%, marking a 14% increase compared to their pre-Smart+ campaigns.

🛍️ In just four months, they generated over 3M website clicks and 2,600 qualified leads—a new metric for them that led to increased direct sales and improved 1:1 customer service.

Key Learnings

• Lead generation campaigns with forms allowed the team to understand exactly which products interested customers the most, enabling direct follow-ups and improved sales conversions.

• They discovered which video formats drive the most conversions and will apply these insights to their future content strategy.

🤔 What’s Next for TeknoStep?

For now, we plan to continue with the same strategy because it has delivered great results. We'll optimize some elements, like videos and ad cards. In the future, we may explore additional strategies. We're also working on launching an e-commerce platform, and once it's ready, we'll definitely implement more campaigns to drive sales."

Your business can also start advertising on TikTok, just like TeknoStep did.

Create your account here!

Source:

Internal client data, 2025