Nectar
Reaching incremental sales with Video Shopping Ads on TikTok
The Objective
Driving Revenue Growth with a High ROAS for Nectar Sleep
Nectar Sleep, one of America’s top D2C mattress brands, aimed to boost its revenue share from TikTok. With Memorial Day approaching – a prime opportunity for furniture and mattress sales – they set out to capitalize on this peak shopping period and connect with consumers ready for a great night’s sleep. Their goal? To maximize revenue while ensuring their return on ad spend (ROAS) stayed as comfortable as their mattresses.
The Solution
A Pillow Talk on Success Using Video Shopping Ads
Nectar Sleep implemented TikTok's Video Shopping Ads (VSA) campaign to achieve its goals. VSA is TikTok's ultimate e-commerce solution, crafted to drive conversions through compelling ads featuring personalized product recommendations. These ads make it easy for users to discover and purchase products directly from their For You page.
Nectar Sleep began testing the VSA campaign a few weeks before Memorial Day, and the impressive results led them to integrate it into their Memorial Day strategy. The success of VSA was a game-changer, helping Nectar achieve one of their best sales days ever. Following this success, Resident, Nectar’s parent company, decided to make VSA a central part of their strategy, applying it not only to Nectar Sleep but also to Dreamcloud Sleep, another mattress brand in their portfolio.
The Results
Record-breaking sales and Exceptional ROAS with VSA Campaigns
The VSA campaign during the Memorial Day sale delivered exceptional results for Nectar Sleep. Compared to non-VSA campaigns, VSA achieved a 172% higher ROAS, a 27% higher click-through rate (CTR), and a 59% lower cost per acquisition (CPA). Overall, Nectar saw a phenomenal 284% increase in revenue and a 55% rise in ROAS year-over-year for their Memorial Day sale on TikTok.
This campaign highlighted the power of VSA in simplifying the purchase journey with personalized experiences, ensuring the right user sees the right product at the right time. Moreover, Nectar Sleep’s engaging content resonated strongly with the TikTok audience, underscoring TikTok’s potential as a dynamic platform for driving substantial business growth.
The ability to not only show the quality and value of our products through video content but also giving shoppers the ability to swipe and browse our offers with the touch of their finger at the same time has been a helpful format to reach new consumers and convey why our brands provide ultimate comfort at affordable prices.
Ready to get started?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
