smartBeemo
TT Performance Journey as a Catalyst for Investment Optimization
The Context
smartBeemo is a digital education and marketing company specializing in performance-driven strategies focused on conversion and business growth. With years of experience in the industry, the company has established itself as a key player in online education, known for its methodology and accessibility.
As smartBeemo aimed to scale its performance marketing on TikTok, they faced critical challenges in optimizing ad investment and maximizing conversions. By experimenting with TikTok-native methodologies and overcoming technical and tracking limitations, they took a significant step forward in achieving their business goals.
The Objective
smartBeemo needed to scale its digital performance and optimize its conversion strategy on TikTok. However, they faced three key challenges: • Limitations in tracking offline conversions. • The need for a more robust advertising infrastructure. • The demand for an iterative strategy to improve efficiency in performance marketing.
The Solution
TT Performance Journey & Smart+
To address these challenges, TikTok implemented the TT Performance Journey, a structured framework designed to accelerate and scale performance revenue through advanced strategies and innovative solutions.
smartBeemo was guided through the four stages of the Performance Journey Framework: Infrastructure, Activation, Optimization, and Scaling.
Infrastructure: Clearly defined objectives aligned with smartBeemo’s business strategy, ensuring a strong foundation for future activations.
Activation: Prioritized lower-funnel goals, focusing on lead generation optimized for offline conversions.
Optimization: Enhanced conversion tracking by integrating stronger signals through collaborations with Adsmurai and smartBeemo, enabling more accurate offline event measurement.
Scaling: Introduced Smart+, a key solution that expanded the suite of optimization tools and significantly boosted campaign performance.
With Smart+, smartBeemo was able to:
Test new conversion strategies with greater precision.
Leverage advanced targeting features for improved audience segmentation.
Implement a robust measurement framework, ensuring verifiable results and a clearer impact on ad spend.
The integration of Smart+ was a turning point in the campaign, enhancing investment efficiency and allowing smartBeemo to scale its performance marketing strategies with greater confidence and accuracy.
The Results
The campaign exceeded all expectations, demonstrating the power of a structured, data-driven approach: • 63% increase in conversions. • 20% reduction in CPM and 67% optimization in CPL, driving a 29% increase in clicks. • 38% increase in ad investment after fully implementing the TT Performance Journey and Smart+.
The smartBeemo case highlights how an innovation-driven strategy, combined with optimized signal integration and a performance marketing approach focused on experimentation and analysis, can lead to outstanding results. The combination of Smart+ and the TT Performance Journey not only enhanced conversions and ad spend efficiency but also established a scalable model that will continue driving the brand’s growth on TikTok.