Tarzo

The Objective

Massively-scale UGC-style creative production—without adding cost or complexity

Tarzo is redefining performance marketing by centralizing campaign execution, creative production, and data intelligence in one seamless platform. As pioneers in adopting new products and creative solutions, Tarzo enables brands to scale efficiently across premium channels. Streamlining workflows and leveraging automation, they help advertisers drive sustainable growth while focusing on strategy rather than operations.

In a highly competitive industry that demands efficiency, scale, and continuous improvement, Tarzo needed a faster solution to generate high-performing creatives at scale, enabling operational diversification and boosting both creative output and engagement across diverse markets and offers.

With UGC-style content proving essential for driving engagement on TikTok, Tarzo sought a solution to produce human-like creatives quickly and efficiently—without the traditional time and cost of production.

The Solution

Scaling UGC-style content with TikTok’s Avatar API

Through a strategic partnership with TikTok, Tarzo leveraged the Symphony Avatar API to transform creative production at scale.By integrating TikTok’s powerful Avatar API into their workflow and building a custom UI, Tarzo quickly generated human-like, multilingual avatars at scale. This solution enabled them to produce high-volume, UGC-style content across multiple markets and verticals, driving sustained performance improvements over time

.Key advantages:

✔ Automated video creation – Drastically reduced production time

✔ Multilingual capabilities – Accelerated geo-expansion

✔ Customization at scale – 1,000+ avatar scenes tailored to diverse messagingBy fully leveraging the capabilities of TikTok’s Symphony Avatar API, Tarzo redefined creative efficiency, rapidly scaling ideation, execution, and performance.

The Results

10x more creatives and a 9.2% lower CPA in just the first month—driving immediate performance gains

The integration of TikTok’s Avatar API helped Tarzo to massively scale their UGC-style creative production within just one month, while improving performance on par with traditional UGC content.

The integration gave Tarzo a competitive edge—breaking through the bottleneck in creative production, enabling them to rapidly scale creative output, and enhancing performance stability. Here are the astonishing numbers:

• x10 UGC-type content production

• +206% increase in volume of creatives within 14 days

• +271% increase in general CTR

• -9.2% decrease in CPA