About Post Purchase Survey
Last updated, October 2023
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For a limited time: Advertisers can earn up to $5,000 in ad credit incentives to help offset the cost of post-purchase surveys by enrolling in TikTok Post Purchase Survey Incentive Program! Click HERE to start. Visit HERE to learn more.


Post Purchase Survey (PPS) is an attribution and insights tool that advertisers can integrate with their e-commerce platform (for example, Shopify) and poll your customers directly after a sales event, adding a valuable layer of insight into your customer's path to purchase.

We partnered with leading providers to help advertisers learn from their customers through post-purchase surveys, along with a brand incentive to lower the barrier to entry. Our integration connects seamlessly with Shopify and your marketing stack, building a database of insights directly from your customers. Current post-purchase survey partners:

Why Post Purchase Survey?

TikTok is playing an increasingly important role in customers' path to purchase, especially in capturing first-touch discoveries and driving acquisitions. Post-purchase surveys are playing an increasingly important role in analyzing how products are being discovered online. According to a post-purchase analysis conducted by Fairing (4), TikTok is the fastest-growing channel for discovery—providing real-world commerce opportunities for direct-to-consumer brands.

After making an online purchase, consumers were asked to identify the channel where they first heard about a product they bought online, and nearly 15% of product discoveries began on TikTok. Just a year ago, that number was 4%, so TikTok's influence is growing rapidly. According to KnoCommerce (5), as of May 2022, 81% of all attribution surveys include TikTok as an option. If you haven't already, be sure to read our full Blog Post on Post Purchase Surveys.

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TikTok is also helping brands win over some of the hardest audiences to reach—non-brand and new-to-category buyers—those who have only previously purchased from a competitor or are exploring a new type of product for the first time.

Acquisition is often one of the most difficult and expensive challenges for marketers, but that same head-to-head NCS analysis (3) shows that TikTok is four times more efficient than TV at acquiring new customers.

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Read More Success Stories

How does it work?

After a customer completes a checkout on your website, a survey appears on the order confirmation page asking customers a series of questions such as:

  • How did you hear about us?

  • What brought you to our site today?

  • When did you first hear about us?

  • Who is this purchase for?

  • What is your age?

  • Which of the following best describes you?

Here's an example showing a customer's view of post-purchase surveys questions after making a purchase:

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When to use

Surveys are used to complement your existing attribution framework, to redistribute & adjust credit to ensure you're making accurate data-driven budget optimizations.

You can add post-purchase surveys on websites that you own and operate after any of the following confirmation events:

  • Purchase

  • Lead Collection

  • Sign Up

  • And more

Brands that are most suited for post-purchase surveys:

  • Sell products direct-to-consumer via e-commerce stores and/or retail

  • Collect sign-ups and application submits or leads through the owned website

  • Brands who need a third party to validate attribution insights

  • Brands who need insight into organic vs. paid attribution

Get Started & Claim Your Ad Credit

TikTok has partnered with leading post-purchase survey providers to help advertisers implement surveys on their websites. Advertisers can earn up to $5,000 in ad credit incentives to help offset the cost of post-purchase surveys by enrolling in TikTok's Post-Purchase Survey Program.

Read more about TikTok's Post Purchase Survey Incentive Program.