About TikTok Post Purchase Survey

Last updated: November 2024

Post Purchase Surveys are a short set of questions asked to customers immediately after they complete the purchase of a product on a website, allowing brands to collect additional datapoints from customers following a purchase. Depending on the type of insight you are after, you can:

  • Understand where a customer heard about your brand or product.

  • Uncover details about how long a customer might take to make a purchase.

  • Compare results from a post purchase survey with your attribution source to understand which channels are working well.

There is no additional cost to create a Post Purchase Survey, and you can view results in Attribution Analytics. Before you set up a Post Purchase Survey, make sure you can access Attribution Analytics and have an active advertising campaign on TikTok.

We recommend using a Post Purchase Survey when you want to understand how customers are discovering your product, which marketing channels are driving the most impact, and compare performance of your paid channels by enriching attribution data with Post Purchase Survey data.


TikTok Post Purchase Survey currently only supports English, French, German, Spanish and Portuguese as survey languages and Shopify integrated ecommerce sites.


How to access TikTok Post Purchase Surveys

Note: TikTok Post Purchase Surveys is in Open Beta and available to all Shopify eCommerce users and select other customers. If you are interested in using this product, please reach out to your TikTok Representative to be manually onboarded. You can access Post Purchase Surveys by navigating to Analytics > Attribution Analytics within your TikTok Ads Manager interface. You can then navigate to Post Purchase Surveys (Beta) and begin the sign up process there. After completing the sign up process, please allow 7-10 days for survey data collection before revisiting to be able to access the reporting interface.

TikTok Post Purchase Survey metrics

  1. Total Projected Conversions

    • Definition: The number of Survey Reported Purchases (metric 3) extrapolated if the Survey Completion Rate (Metric 4) was 100%.

  2. Discovered on TikTok

    • Definition: The percentage of customers who reported that they first heard about your brand on TikTok out of those who were presented with it.

  3. Survey Reported Purchases

    • Definition: The number of completed purchases where the user surveyed reported that they first heard of the brand on TikTok.

  4. Total Projected TikTok Revenue

    • Definition: Projected total revenue from survey-reported purchases through TikTok if the survey response rate were 100%. Results by KnoCommerce.


Frequently Asked Questions (FAQs):

  1. What if I already use Post Purchase Surveys via a PPS or MTA provider?

    1. If you are using a Post Purchase Survey provider currently, only one PPS can run concurrently. Please reach out to tiktokpps@bytedance.com if you have any questions.

  2. How can I see Post Purchase Survey results?

    1. Go to 'Attribution Analytics > PPS page' to analyze the survey responses, providing insights source of customer attribution.

  3. Can I add my own questions?

    1. No, TikTok Post Purchase Surveys will be limited to two questions.

      1. How did you first hear about us?

      2. How long did you know about us before making your first purchase?

  4. Is there additional cost to use TikTok Post Purchase Surveys?

    1. No, this is a value add offered as part of Ads Measurement suite.

  5. How can I track the performance of my surveys?

    1. Use the analytics dashboard provided by TikTok to monitor survey response rates, customer feedback, and more.