Post Purchase Surveys are a short set of questions asked to customers immediately after they complete a purchase on a website. These surveys allow brands to collect additional data points from customers following a purchase. Depending on the type of insight you are after, you can:

• Understand Brand Awareness: Discover where a customer heard about your brand or product.

• Purchase Decision Time: Learn how long it took a customer to decide on making a purchase.

• Channel Effectiveness: Compare survey results with your attribution sources to identify which channels are performing well.

There is no additional cost to create a Post Purchase Survey, and you can view results in Attribution Analytics.

Before you set up a Post Purchase Survey, make sure you can access Attribution Analytics and have an active advertising campaign on TikTok.

We recommend using a Post Purchase Survey when you want to understand how customers are discovering your product, which marketing channels are driving the most impact, and compare the performance of your paid channels by enriching attribution data with Post Purchase Survey data.

TikTok Post Purchase Survey currently supports English, French, German, Spanish and Portuguese as survey languages and Shopify integrated ecommerce sites.

Note that if you already use Post Purchase Surveys, via a PPS or MTA provider, only one Post Purchase Survey can run concurrently. For any questions, contact tiktokpps@bytedance.com.

Survey Questions

TikTok Post Purchase Surveys are limited to two questions to maintain simplicity and focus:

1. How did you first hear about us?

2. How long did you know about us before making your first purchase?

How to access TikTok Post Purchase Surveys

Note: TikTok Post Purchase Surveys is in Beta and available to select customers. If you are interested in using this product, please reach out to your TikTok Representative to be manually onboarded.

You can access Post Purchase Surveys by navigating to Analytics > Attribution Analytics within your TikTok Ads Manager interface. From there, go to Post Purchase Surveys (Beta) and begin the sign-up process.

After completing the sign-up process, please allow 7-10 days for survey data collection before accessing the reporting interface.