Your 2026 SMB marketing calendars are here!

From Valentine's Day to Summer Holidays, Black Friday and more, there are multiple seasonal moments for every business to get behind. With so many important dates, it can be overwhelming to know where to start or what to plan for next. But good news: to jump start your strategy, we've created a marketing planner with key cultural moments and dates to align your brand to, whether your goal is driving awareness, consideration, or sales.

We want to give you the most relevant tools and easy-to-implement advice so that you can choose which key moments to prioritize for your marketing strategy in 2026. That's why we've decided to not only make a bespoke calendar for each major region across, Europe and the Middle East, but we've also added some top tips for making the most out of TikTok year round. 

To download the translated calendar for your country, simply click on the 'download now' button beside the calendar you want and fill in a quick registration form. Then all you have to do is start planning your 2026 on TikTok!