Small Business Month spotlight: Finding success on TikTok

As a small business owner, you need to get your products in front of the right people, while making every dollar count. Our suite of tools puts you in front of the right audience and helps turn views into sales. If you’re thinking about marketing your small business on TikTok with our advertising solutions, but don’t know where to start, take a look at how these businesses below found success on TikTok.

First things first:

• Make the switch or sign up for a TikTok Business Account to unlock analytics, add an email contact, access the Commercial Music Library, add a website link to your profile*, schedule your videos, unlock ecommerce solutions… and so much more! 🛍  

• Work with one of our TikTok Commerce Partners to seamlessly integrate your TikTok into your business. Our partners include: Shopify, Square, BigCommerce, and Ecwid.

*Available to add once your account has 1,000 followers

Partymachines: Shopify & TikTok Shopping Integration

True to their name, Partymachines is the go-to place for foam makers and supplies to amp up any party. But when COVID-19 hit, their bottom line took a hit, too. That’s when they turned to TikTok to see if the platform could shake up their sales. 💫

Partymachines integrated their Shopify account with TikTok Shopping, which allowed them to add a Product Catalog to their TikTok profile and list their products directly from there. After implementing their Product Catalog to their Shopping Tab, Partymachines saw a 620% increase in traffic coming from TikTok. 💰

Partymachines started experimenting on TikTok by posting different videos of crews setting up their foam machines and playing in the massive foam clouds. One of their videos reached more than 12 million views prompting a spike in their following and then their sales.

Marketing on TikTok helped them find a new level of success. They were hooked and started posting two to five TikToks a day for the next two years. So far they’ve grown their following to more than 1.2 million and scaled their business by 300 percent year-over-year.

📝 Pro Tips for Business Owners:

• Upload your Product Catalog to your profile 📲

• Post multiple videos a day ✔✔✔

• Make videos that feel entertaining and not salesy 😎

Bee Joyful: Square x TikTok Shopping Integration

When COVID hit, Bee Joyful, a zero waste shop and refillery, had to quickly change course. Like many businesses, they were forced to shift to selling primarily online.

But owner Jessica Thompson was ready for the challenge. 💪 She launched her online business on Square, and then opened a TikTok business account to market her products on TikTok.

She found success by posting regularly and using trending sounds to evangelize sustainability. With the Square x TikTok Shopping integration, she was able to point viewers back to her shop’s profile which made purchasing easier.

Thompson said she saw an immediate impact on sales 💰📈 and, as a result, marketing on TikTok helped her pay the rent through the pandemic. Today, she has three brick-and-mortar Bee Joyful locations and an online store. TikTok is a vital part of Bee Joyful’s marketing strategy.

📝 Pro Tips for Business Owners:

• Get started with TikTok Shopping 🔗

• Use trending sounds 🔊🎶

• Add product links in your videos 📌

Level up your small business and reach millions of new customers.

Learn from the pros and get your small business trending the same way they did – by marketing and selling your products on TikTok. ✨💯

If you already have a personal account on TikTok, it takes less than a minute to switch to a Business Account. Click here to get started. If you already have a Business Account, give your small business a boost and sign up as an advertiser on TikTok today!