The TikTok Ad Awards 2025 | Nordics Shortlist

TikTok is where creativity rules, bold ideas win hearts and innovative campaigns set the standard for engagement and performance. The TikTok Ad Awards are back for a fourth year to shine a spotlight on the brands daring enough to push boundaries – campaigns that entertained the community, captured imaginations, and delivered real-world results.

After a rigorous judging process with senior industry leaders and experts, we're thrilled to reveal the Nordics shortlist. Keep reading to see which brands are in the running for the ultimate TikTok honours!

Greatest Branding

This award celebrates standout branding campaigns that combined bold, TikTok-first creative with innovative strategies to drive impact and awareness.

And the Greatest Branding shortlist is:

• Ahlgrens Bilar | TBWA Stockholm | PHD

• Bregott | Åkestam Holst | Arla In-house

• Extra | WAL

• Jif | OMD

• K-Citymarket | TBWA Helsinki | Dagmar

• Marabou | Publicis Groupe Danmark

• Verkkokauppa.com | NoA / Bob the Robot | OMD - Hearts & Science Finland

• Yoggi | The Barn | Arla In-house

Greatest Performance

Spotlighting the campaigns that delivered exceptional lower-funnel results, this category rewards creativity and strategy that turned inspiration into measurable action.

And the Greatest Performance shortlist is:

• ESSNCE

• Kotipizza | N2 Creative Oy | OMD Finland Oy

• NA-KD | Precis Digital

• Power

• S Group | NoA / Bob the Robot | OMD

• Viaplay | Precis Digital

Greatest Creative

This award recognises a brand’s overall creative excellence on TikTok, from clever paid and organic execution to campaigns that resonated across the platform.

And the Greatest Creative shortlist is:

• Bregott | Åkestam Holst | Arla In-house

• Faxe Kondi | WAL & Smør | WAL

• Kronans Apotek | Cure Media

• LIDL Sverige | OTW | PHD

• Power | BBDO Nordics

• S Group | NoA / Bob the Robot | OMD

• Verkkokauppa.com | NoA / Bob the Robot | OMD - Hearts & Science Finland

• Willys | NordDDB | Bright Media

Greatest Impact

Celebrating campaigns that harnessed the power of TikTok for good, this award shines a light on creativity with purpose, maximising engagement and social impact.

And the Greatest Impact shortlist is:

• Bris | First Lady

• Haaga-Helia University of Applied Sciences | NoA / Bob the Robot | Toinen PHD

• IQ (#1) | ABBY.WORLD | Wavemaker

• IQ (#2) | ABBY.WORLD | Wavemaker

• McDonald’s Sweden | NordDDB | OMD

• Mehiläinen | NoA / Bob the Robot | OMD Finland

Greatest TikTok

Submissions across Greatest Creative, Greatest Branding and Greatest Performance will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that harnessed the creativity of the platform with innovative, TikTok-first ideas, driving further impact through the clever use of ad products to deliver standout results.

We can't wait for the awards ceremony on 19th November 2025, where our top-class Nordics jury will crown the winners of the TikTok Ad Awards 2025.

Congratulations and good luck to the shortlisted entries! See you in November!